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Using rational and emotional appeals in online advertisements for Muslim customers
Behboudi, Mehdi; Vazifehdoust, Hossein; Najafi, Kobra; … - In: Journal of Islamic marketing : JIMA 5 (2014) 1, pp. 97-124
Persistent link: https://www.econbiz.de/10010256749
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The one-billion-plus marginalization : toward a scholarly understanding of Islamic consumers
El-Bassiouny, Noha - In: Journal of business research : JBR 67 (2014) 2, pp. 42-49
Persistent link: https://www.econbiz.de/10010237684
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Where is "Islamic marketing" heading? : a commentary on Jafari and Sandikci's (2015) "Islamic" consumers, markets, and marketing
El-Bassiouny, Noha - In: Journal of business research : JBR 69 (2016) 2, pp. 569-578
Persistent link: https://www.econbiz.de/10011435980
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Investigating LOHAS for Muslim customers segment : does Islamic religiosity matter?
Mursid, Ali - In: Journal of Islamic marketing 15 (2024) 2, pp. 633-651
Persistent link: https://www.econbiz.de/10014470401
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Investigation of psychological dimensions of trust on e-loyalty : a case of Saudi Arabia consumers
Azam, Afshan - In: Journal of Islamic marketing : JIMA 6 (2015) 2, pp. 224-249
Persistent link: https://www.econbiz.de/10011348979
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Examining retailers' behaviour in managing critical points in Halal meat handling : a PLS analysis
Shahijan, Milad Kalantari; Sajad Rezaei; Preece, … - In: Journal of Islamic marketing : JIMA 5 (2014) 3, pp. 446-472
Persistent link: https://www.econbiz.de/10010458279
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A crystallized exposition on Indian Muslim's attitude and consciousness towards halal
Potluri, Rajasekhara Mouly; Ansari, Rizwana; Khan, … - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10011659458
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Religious communities and the marketplace : learning and performing consumption in an Islamic network
Kartaş, Mustafa; Sandıkçı, Özlem - In: Marketing theory 13 (2013) 4, pp. 465-484
Persistent link: https://www.econbiz.de/10010233268
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An analysis of Muslims' luxury market in Iran : challenges and opportunities
Teimourpour, Bahar; Hanzaee, Kambiz Heidarzadeh - In: Journal of Islamic marketing : JIMA 5 (2014) 2, pp. 198-209
Persistent link: https://www.econbiz.de/10010389517
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On corporate social responsibility and Islamic marketing
Koku, Paul Sergius; Savas, Selen - In: Journal of Islamic marketing : JIMA 5 (2014) 1, pp. 33-48
Persistent link: https://www.econbiz.de/10010256763