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Kundenabwanderung : eine empirische Analyse der Wechselabsichten von Mobilfunkkunden

Poptcheva, Milena - 2009

Persistent link: https://www.econbiz.de/10009161253

How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings

Woisetschläger, David; Lentz, Patrick; Evanschitzky, Heiner - In: Journal of business research : JBR 64 (2011) 8, pp. 800-808

Persistent link: https://www.econbiz.de/10009229009

The effects of service failures and recovery on customer loyalty in e-services : an empirical investigation

Sousa, Rui; Voss, Christopher A. - In: International journal of operations & production … 29 (2009) 8, pp. 834-864

Persistent link: https://www.econbiz.de/10009523754

Effects of organizational and serviceperson orientation on customer loyalty

Colwell, Scott; Hogarth-Scott, Sandra; Jiang, Depeng; … - In: Management decision : MD 47 (2009) 10, pp. 1489-1513

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Changes in approach to customer loyalty

Szczepańska, Katarzyna; Gawron, Patryk Paweł - In: Contemporary economics 5 (2011) 1, pp. 60-69

The article discusses an overview of customer loyalty theoretical framework. It presents both, the classic approach to the subject of loyalty as well as the results of its ongoing evolution. This allowed the identification of factors affecting customer loyalty and a statement that the concept of...

Persistent link: https://www.econbiz.de/10009244299