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Effects of participation in a simulation game on marketing students’ numeracy and financial skills
Brennan, Ross; Vos, Lynn - In: Journal of marketing education : JME 35 (2013) 3, pp. 259-270
Persistent link: https://www.econbiz.de/10010210092
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Referrals as a source of new business : a practitioner perspective
Grierson, Stuart; Brennan, Ross - In: Journal of customer behaviour 17 (2018) 4, pp. 307-318
Persistent link: https://www.econbiz.de/10012050904
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Of a complex sensitivity in marketing ethics education
Brennan, Ross; Eagle, Lynne C.; Ellis, Nick; Higgins, … - In: Journal of marketing management : MM 26 (2010) 13/14, pp. 1165-1180
Persistent link: https://www.econbiz.de/10008810730
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Managing inter-firm adaptation processes : an examination of case study evidence from the European telecommunications industry
Brennan, Ross; Turnbull, Peter W. - In: Newer insights into marketing : cross-cultural and …, (pp. 9-27). 2016
Persistent link: https://www.econbiz.de/10011584112
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Referrals for new client acquisition in professional services
Grierson, Stuart; Brennan, Ross - In: Qualitative market research : an international journal 20 (2017) 1, pp. 28-42
Persistent link: https://www.econbiz.de/10011646839
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Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara; Brennan, Ross; Keles, Serap - In: Journal of global marketing 31 (2018) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
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Guest editorial: understanding marketing innovativeness in Asia : a research agenda
Abosag, Ibrahim; Brennan, Ross - In: Asian business & management 16 (2017) 4/5, pp. 212-225
Persistent link: https://www.econbiz.de/10011815922
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Dealing with challenges to methodological pluralism : the paradigm problem, psychological resistance and cultural barriers
Midgley, Gerald; Nicholson, John D.; Brennan, Ross - In: Industrial marketing management : the international … 62 (2017), pp. 150-159
Persistent link: https://www.econbiz.de/10011707101
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Experienced professionals and doctoral study : a performative agenda
Kelly, Simon; Nicholson, John; Johnston, Paul; Duty, Dennis - In: Industrial marketing management : the international … 92 (2021), pp. 232-243
Persistent link: https://www.econbiz.de/10012491042
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Marketing : an introduction
Armstrong, Gary; Kotler, Philip; Harker, Michael; … - 2019 - Fourth edition
Persistent link: https://www.econbiz.de/10011871887