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Predicting luxury purchases : a new comprehensive framework and research roadmap

Al-Issa, Nermain; Dens, Nathalie; Moons, Ingrid; Ali, Omar - In: Cogent business & management 11 (2024) 1, pp. 1-26

The present paper is a systematic review that brings together and systematizes the articles on luxury marketing based on the target segment’s religion. Religion is believed to guide consumers’ judgments and decisions toward luxury. The mainstream marketing literature has not focused properly...

Persistent link: https://www.econbiz.de/10014536205

The cultural impact of navigation design in global e-commerce

Broeder, Peter; Gkogka, Anna - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 3, pp. 46-53

Persistent link: https://www.econbiz.de/10012506355

Histoire des faits économiques : les trois âges de l'économie mondiale

Castel, Odile - 1998

Persistent link: https://www.econbiz.de/10000978028

I'd like to buy the world a coke : consumptionscapes of the "less affluent world"

Ger, Güliz - In: Journal of consumer policy : consumer issues in law, … 19 (1996) 3, pp. 271-304

Persistent link: https://www.econbiz.de/10001214761

Global brands in emerging markets : the cultural antecedents of global brand preference

Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736

Persistent link: https://www.econbiz.de/10011438542

Advancing knowledge of the global consumer culture : introduction to the special issue

Laroche, Michel - In: Journal of business research : JBR 69 (2016) 3, pp. 1071-1073

Persistent link: https://www.econbiz.de/10011440189

Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change

Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102

Persistent link: https://www.econbiz.de/10011440224

The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning

Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of international marketing 24 (2016) 2, pp. 22-39

Persistent link: https://www.econbiz.de/10011500430

What's going on? : digitization and global music trade patterns since 2006

Gomez-Herrera, Estrella; Martens, Bertin; Waldfogel, Joel - 2014

substantially reduced trade costs and has enlarged the choice sets of music consumers around the world. Using comprehensive data on … appealing to world consumers. We conclude that a combination of c) and d) offers the most credible explanation for the observed …

Persistent link: https://www.econbiz.de/10011979740

Global convergence of consumer spending : conceptualization and propositions

Ozturk, Ayse; Cavusgil, S. Tamer - In: International business review : the official journal of … 28 (2019) 2, pp. 294-304

Persistent link: https://www.econbiz.de/10011997478