Similar Search Results

Handbook of services marketing & management

Swartz, Teresa A. (contributor); Iacobucci, Dawn (contributor) - 2000 - Online-Ausg.

This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world's leading experts on services marketing and management

Persistent link: https://www.econbiz.de/10013207907

Measuring the effectiveness of innovative business programs

Barber, Clifford S.; Borin, Norm; Cerf, Douglas C.; … - In: Journal of the Academy of Business Education : JABE 4 (2003) 1, pp. 41-53

Persistent link: https://www.econbiz.de/10003869125

Beliefs of Chinese buyers of pirated goods

Stephens, Nancy J.; Swartz, Teresa A. - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 42-48

Persistent link: https://www.econbiz.de/10010339300

Handbook of services marketing and management

Swartz, Teresa (contributor); Swartz, Teresa A. (ed.) - 2000

Persistent link: https://www.econbiz.de/10001421605

Handbook of services marketing & management

Swartz, Teresa A. (contributor) - 2000

Persistent link: https://www.econbiz.de/10004595811

Market Meltdown: Recruiting Qualified Business Faculty

Swartz, James E.; Swartz, Teresa A.; Liang, Priscilla - In: Journal of education for business 82 (2007) 6, pp. 337-342

Persistent link: https://www.econbiz.de/10007768019

Beliefs of Chinese buyers of pirated goods

Stephens, Nancy J.; Swartz, Teresa A. - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 42-48

Persistent link: https://www.econbiz.de/10010068968

Measuring the effectiveness of innovative business programs

Barber, Clifford S.; Borin, Norm; Cerf, Douglas C.; … - In: Journal of the Academy of Business Education : JABE 4 (2003) 1, pp. 41-53

Persistent link: https://www.econbiz.de/10009889157

The Role of Marketing in an Integrative Business Curriculum

Barber, Clifford S.; Borin, Norm; Cerf, Douglas C.; … - In: Journal of marketing education : JME 23 (2001) 3, pp. 240-248

Persistent link: https://www.econbiz.de/10006270876

Everything you always wanted to know about SEM (structural equations modeling) but were afraid to ask

Iacobucci, Dawn - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 673-680

Persistent link: https://www.econbiz.de/10003936194

1
2
3
4
5
6
7
8
9
10
Next
Last