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Dictionary of marketing commun...
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Subject
All
Marketing
31,285
Marketingmanagement
16,946
Marketing management
16,360
Consumer behaviour
3,956
Theorie
3,953
Theory
3,939
Konsumentenverhalten
3,819
Deutschland
3,361
Germany
2,975
marketing
2,568
Relationship marketing
2,514
Beziehungsmarketing
2,480
USA
2,206
United States
2,019
Brand management
1,931
Strategisches Management
1,930
Markenführung
1,912
Online-Marketing
1,618
Internet marketing
1,583
Marktforschung
1,419
Management
1,407
Innovation
1,345
Werbung
1,337
Unternehmenserfolg
1,233
Advertising
1,187
Firm performance
1,186
Strategic management
1,149
Marketing theory
1,135
Marketingtheorie
1,128
Agribusiness
1,104
Market research
1,086
SME
1,034
KMU
1,021
Social Web
1,012
Social web
1,009
Internationales Marketing
973
International marketing
919
Economics
845
Electronic Commerce
831
Markenimage
824
more ...
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Online availability
All
Free
10,017
Undetermined
9,003
Type of publication
All
Book / Working Paper
25,936
Article
20,702
Other
523
Journal
470
Type of publication (narrower categories)
All
Article in journal
10,841
Aufsatz in Zeitschrift
10,841
Aufsatz im Buch
3,721
Book section
3,721
Hochschulschrift
2,326
Graue Literatur
2,167
Non-commercial literature
2,167
Thesis
1,901
Collection of articles of several authors
1,761
Sammelwerk
1,761
Lehrbuch
1,383
research-article
1,282
Textbook
1,149
Aufsatzsammlung
1,051
Working Paper
1,031
Arbeitspapier
915
Bibliografie enthalten
861
Bibliography included
861
Konferenzschrift
793
Case study
691
Fallstudie
691
Dissertation u.a. Prüfungsschriften
576
Conference proceedings
417
Ratgeber
373
Guidebook
350
review-article
331
Handbook
224
Handbuch
224
review
200
conceptual-paper
196
Reprint
187
Congress Report
185
Bibliographie
178
Glossar enthalten
174
Glossary included
174
Festschrift
154
case-report
148
Wörterbuch
140
viewpoint
112
Article
106
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Language
All
English
26,376
German
11,915
Undetermined
8,268
Hungarian
567
French
244
Russian
133
Polish
119
Spanish
72
Romanian
39
Italian
38
Ukrainian
34
Dutch
28
Portuguese
23
Swedish
22
Lithuanian
21
Finnish
9
Czech
8
Danish
7
Croatian
7
Slovak
7
Turkish
7
Bulgarian
4
Serbian
4
Arabic
2
Kazakh
2
Macedonian
2
Slovenian
2
Old English (ca. 450-1100)
1
Valencian
1
Japanese
1
Nepali
1
Norwegian
1
Chinese
1
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less ...
Author
All
Kotler, Philip
260
Meffert, Heribert
259
Bruhn, Manfred
254
Pepels, Werner
157
Homburg, Christian
124
Irwin, Scott H.
94
Fritz, Wolfgang
93
Wiedmann, Klaus-Peter
89
Kaiser, Harry M.
86
Bauer, Hans H.
80
Belz, Christian
80
Sheth, Jagdish N.
79
Tomczak, Torsten
75
Kirchgeorg, Manfred
70
Reinecke, Sven
68
McDonald, Malcolm
66
Backhaus, Klaus
65
Kleinaltenkamp, Michael
62
Wilson, William W.
62
Good, Darrel L.
61
Esch, Franz-Rudolf
58
Diller, Hermann
56
Huber, Frank
54
Kumar, V.
53
Piercy, Nigel
52
Jabbar, Mohammad A.
51
Kreutzer, Ralf T.
51
Kuß, Alfred
51
Kitchen, Philip J.
50
Ahlert, Dieter
49
Armstrong, Gary
49
Jayne, Thomas S.
49
Keller, Kevin Lane
49
Baker, Michael John
48
Brown, Stephen
48
Zerres, Michael P.
48
Albers, Sönke
46
Dichtl, Erwin
46
Vrontis, Demetris
45
Nufer, Gerd
44
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Springer Fachmedien Wiesbaden
167
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
American Marketing Association
119
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
71
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
50
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
European Society for Opinion and Marketing Research
34
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
HAL
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Books on Demand GmbH <Norderstedt>
30
Fördergesellschaft Marketing an der Universität Augsburg
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Department of Agricultural and Resource Economics, University of Maryland
26
Edward Elgar Publishing
23
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
23
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
University of Western Sydney
23
Agricultural Marketing Service, Department of Agriculture
22
International European Forum on Innovation and System Dynamics in Food Networks
22
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
22
IGI Global
21
more ...
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Published in...
All
SpringerLink / Bücher
526
European Journal of Marketing
525
Journal of business research : JBR
431
Industrial marketing management : the international journal for industrial and high-tech firms
309
Marketing Intelligence & Planning
263
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
210
Journal of Food Distribution Research
208
European journal of marketing : EJM
187
Journal of marketing management : MM
175
Springer eBook Collection
174
Journal of the Academy of Marketing Science
157
Journal of marketing
142
Management Science
134
Journal of Agricultural and Applied Economics
130
The journal of business & industrial marketing
128
Gabler Edition Wissenschaft
126
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Journal of Consumer Marketing
118
Springer eBook Collection / Business and Economics
114
Marketing intelligence & planning
112
Journal of marketing communications
107
Lehrbuch
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
International Food and Agribusiness Management Review
94
Journal of retailing and consumer services
92
International Journal of Bank Marketing
83
Journal of Business & Industrial Marketing
83
International Marketing Review
82
Journal of marketing education : JME
81
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Journal of Product & Brand Management
79
Marketing theory
78
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
The marketing review
72
Agricultural and Resource Economics Review
70
Economics Papers from University Paris Dauphine
69
more ...
less ...
Source
All
ECONIS (ZBW)
29,095
USB Cologne (EcoSocSci)
7,428
RePEc
6,427
Other ZBW resources
2,340
BASE
1,844
EconStor
257
USB Cologne (business full texts)
166
OLC EcoSci
70
ArchiDok
4
more ...
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Showing
61
-
70
of
47,631
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Marketing
in the long run : proceedings of the 2nd Workshop on Historical Research on
Marketing
co-sponsored by Michigan State Univ. ..., held at the Kellogg Center for Lifelong Ed...
Hollander, Stanley C.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000742317
Saved in:
62
Fachinformations-
Marketing
: das absatzpolitische Instrumentarium für elektronische Informationsdienstleistungen (mit Fallstudien)
Müller, Doris
-
1988
Persistent link: https://www.econbiz.de/10000742910
Saved in:
63
Marketing
classics : a selection of influential articles
Enis, Ben M.
(
contributor
);
Cox, Keith Kohn
(
contributor
)
-
1985
-
5. ed
Persistent link: https://www.econbiz.de/10000743031
Saved in:
64
[
Marketing
: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
65
Marketing
in developing countries
Kinsey, Joanna
-
1988
Persistent link: https://www.econbiz.de/10000747243
Saved in:
66
Essentials of
marketing
: text and cases
Lancaster, Geoffrey
;
Massingham, Lester
-
1988
Persistent link: https://www.econbiz.de/10000747449
Saved in:
67
Marketing
et techniques économico-commerciales : théorie intégrée de formation et de promotion des petites et moyennes entreprises
Kabore, T. H.
-
1986
Persistent link: https://www.econbiz.de/10000749409
Saved in:
68
Marketing
: concepts and decision making
Groß, Charles W.
;
Peterson, Robin T.
-
1987
Persistent link: https://www.econbiz.de/10000723768
Saved in:
69
The use of the logit model to create a market share model for industry to aid the marketer in strategic market planning
Ford, John B.
-
1985
Persistent link: https://www.econbiz.de/10000724084
Saved in:
70
Analysis for strategic market planning decisions
Day, George S.
-
1987
-
1. reprint
Persistent link: https://www.econbiz.de/10000734721
Saved in:
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