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Brand selection dimensions in family buying of personal care products
Sharma, Sakshi; Maninder Singh - In: Eurasian journal of business and economics : EJBE 12 (2019) 23, pp. 45-61
Persistent link: https://www.econbiz.de/10012225583
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Effect of internal branding on employee brand commitment and behavior in hospitality
Yang, Jen-Te; Wan, Chin-Sheng; Wu, Chi-Wei - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 4, pp. 267-280
Persistent link: https://www.econbiz.de/10011490039
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The impact of internal branding on employees' brand supporting behaviour in banking
Taku, Basetsana; Saini, Yvonne Kabeya; Abratt, Russell - In: Services marketing quarterly 43 (2022) 2, pp. 166-182
Persistent link: https://www.econbiz.de/10013178031
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The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo; Kim, Heather Markham; Joo, Kyu-Hyeon; … - In: Journal of travel and tourism marketing 39 (2022) 2, pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
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A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism
Lee, Sang Bong; Liu, Shih Hao; Maertz, Carl P.; Singh, … - In: The journal of product & brand management 32 (2023) 7, pp. 1123-1138
Persistent link: https://www.econbiz.de/10014334407
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Consumers' awareness and loyalty in Indonesia banking sector : does emotional bonding effect matters?
Karim, Kasnaeny; Ilyas, Gunawan Bata; Umar, Zainal Abidin; … - In: Journal of Islamic marketing 14 (2023) 10, pp. 2668-2686
Persistent link: https://www.econbiz.de/10014428699
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Effect of constituent elements of brand identity on brand image in Vietnamese commercial banks
Trinh Le Tan - In: International journal of business 27 (2022) 3, pp. 22-42
Persistent link: https://www.econbiz.de/10013362262
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The effect of brand net worth on loyalty of customers
Jafari, Soleiman; Naserpour, Nader; Jafari, Afsaneh; … - In: International journal of economic perspectives : IJEP 11 (2017) 3, pp. 957-963
Persistent link: https://www.econbiz.de/10012209826
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Brand association in jewellery segment : scale development and validation
Jaggi, Shamily; Nim, Dheeraj - In: International journal of applied management science : IJAMS 12 (2020) 4, pp. 309-323
Persistent link: https://www.econbiz.de/10012504992
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Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun - In: Journal of global marketing 26 (2013) 2, pp. 68-79
Persistent link: https://www.econbiz.de/10010189542