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Rhetoric in televised FMCG advertisements and its impact on viewers

Upadhyaya, Pooja; Shukla, Amit - In: South Asian journal of management : SAJM 28 (2021) 4, pp. 57-76

Persistent link: https://www.econbiz.de/10013040794

Digital marketing as an enabler of sustainable food system : the mediating role of relationship marketing

Kebede Gelgile, Hailemariam; Shukla, Amit - In: Journal of international food & agribusiness marketing 36 (2024) 1, pp. 93-102

Persistent link: https://www.econbiz.de/10014514537

Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials

Jain, Manu; Dixit, Saumya; Shukla, Amit - In: The international review of retail, distribution and … 33 (2023) 1, pp. 23-43

Persistent link: https://www.econbiz.de/10014226377

The effect of green marketing strategy on firm’s performance in the context of developing country

Demessie, Girma Tegene; Shukla, Amit - In: Journal of global marketing 36 (2023) 3, pp. 193-209

Persistent link: https://www.econbiz.de/10014321505

Identification and risk profiling of major stressors in the Indian IT sector

Chatterjee, Saikat; Shukla, Amit - In: Global business review 24 (2023) 1, pp. 121-136

Persistent link: https://www.econbiz.de/10014229808

Examining the moderating role of gender and point of purchase platforms on eWOM intentions

Jain, Manu; Dixit, Saumya; Sindhu, Shilpa; Shukla, Amit - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 68-83

Persistent link: https://www.econbiz.de/10015066817

Soldier or actor?

Shukla, Amit - In: International Journal of Organizational Analysis 27 (2019) 1, pp. 94-108

Purpose: Though widely studied, organisational citizenship behaviour (OCB) is yet to emerge as a thoroughly understood concept. For instance, citizenship behaviours emanating from self-serving motives remain largely unexplored. The purpose of this study is to investigate the role of...

Persistent link: https://www.econbiz.de/10012070630

The role of psychological ownership in linkage between organisational justice and citizenship behaviour : evidence from India

Shukla, Amit; Singh, Shailendra - In: International journal of Indian culture and business … 9 (2014) 2, pp. 248-266

Persistent link: https://www.econbiz.de/10011283896

Psychological ownership : scale development and validation in the Indian context

Shukla, Amit; Singh, Shailendra - In: International journal of Indian culture and business … 10 (2015) 2, pp. 230-251

Persistent link: https://www.econbiz.de/10011511117

Employees' support percetions as anteceent to psychological ownership : a study of Indian IT professionals

Chatterjee, Saikat; Shukla, Amit - In: The IUP journal of organizational behavior : IJOB 17 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10012112416