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Net neutrality and internet fragmentation : the role of online advertising

D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015

strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the … model to account for multi-homing consumers, vertically integrated ISPs, third-party advertising platforms and heterogeneous …

Persistent link: https://www.econbiz.de/10011305392

Magazine advertising : factors influencing the effectiveness of celebrity advertising

Martín-Santana, Josefa D.; Beerli-Palacio, Asunción - In: Journal of promotion management : JPM 19 (2013) 2, pp. 139-166

Persistent link: https://www.econbiz.de/10009754907

Integration and search engine bias

Cornière, Alexandre de; Taylor, Greg - 2013

Persistent link: https://www.econbiz.de/10009732787

Investigating the relationship between the content of online word of mouth, advertising, and brand performance

Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 241-258

Persistent link: https://www.econbiz.de/10010358784

Correcting audience externalities in television advertising

Wilbur, Kenneth C.; Xu, Linli; Kempe, David - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 892-912

Persistent link: https://www.econbiz.de/10010231828

Personality types and Facebook advertising : an exploratory study

Clark, Lillian; Çallı, Levent - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 327-336

Persistent link: https://www.econbiz.de/10010385966

Cheap-talk advertising and misrepresentation in vertically differentiated markets

Gardete, Pedro M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 609-621

Persistent link: https://www.econbiz.de/10009787933

The impact of privacy policy on the auction market for online display advertising

Johnson, Garrett - 2013

The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target …

Persistent link: https://www.econbiz.de/10010250694

Is animation effective for advertising offensive products? : insights from an internet advertising experiment

Rakrachakarn, Pakakorn; Moschis, George P. - In: International journal of electronic marketing and … 6 (2015) 4, pp. 259-276

Persistent link: https://www.econbiz.de/10011523788

Identity distancing and targeted advertisements : the black sheep effect

Harmon-Kizer, Tracy R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 321-348

Persistent link: https://www.econbiz.de/10011532969