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Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages

Hanson, Cynthia B. - In: International journal of internet marketing and … 12 (2018) 1, pp. 91-104

Persistent link: https://www.econbiz.de/10011859033

Online advertising disclaimers in unregulated markets : use of disclaimers by multinational and local companies in the Brazilian toy industry

Veloso, Andres Rodriguez; Hildebrand, Diogo; … - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 893-909

Persistent link: https://www.econbiz.de/10011859137

Advertising message strategy analysis for award-winning digital ads

Yfantidou, Ioanna; Riskos, Kyriakos; Tsourvakas, George - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 340-355

Persistent link: https://www.econbiz.de/10011862031

Are online and offline advertising substitutes or complements? : evidence from U.S. food industries

He, Xi; Lopez, Rigoberto A.; Liu, Yizao - In: Journal of agricultural & food industrial organization 15 (2017) 2, pp. 1-10

Persistent link: https://www.econbiz.de/10011863319

Personalization in email marketing : the role of non-informative advertising content

Sahni, Naveep S.; Wheeler, S. Christian; Chintagunta, … - 2016

consumers pay to the other content in the rest of the advertising message. Our paper quantifies the benefits from … personalization, and contributes to understanding the role of non-informative advertising content. It contributes to the psychology … that are designing their advertising campaigns …

Persistent link: https://www.econbiz.de/10011864662

Personalization in email marketing : the role of noninformative advertising content

Sahni, Navdeep S.; Wheeler, S. Christian; Chintagunta, … - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 236-258

Persistent link: https://www.econbiz.de/10011864756

The impact of consumer multi-homing on advertising markets and media competition

Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590

Persistent link: https://www.econbiz.de/10011855634

The direct and reposting effects of advertorials on sales

Wang, Xia; Yu, Chunling; Dong, Lily C. - In: Frontiers of business research in China : selected … 10 (2016) 3, pp. 451-469

Persistent link: https://www.econbiz.de/10011848536

Integrating social media within an integrated marketing communication decision-making framework

Valos, Michael J.; Maplestone, Vanya Louise; Polonsky, … - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1522-1558

Persistent link: https://www.econbiz.de/10011854313

Building dynamic capabilities in large global advertising agency networks : managing the shift from mass communication to digital interactivity

Suheimat, Wisam; Prætorius, Thim; Vang, Jan - In: International journal of foresight and innovation … 13 (2018) 1/2, pp. 88-113

Persistent link: https://www.econbiz.de/10011886962