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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
times. Joel Edmund Nettey, World President & Chairman, International Advertising Association “This well-organised book on …
Persistent link: https://www.econbiz.de/10013203503
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
Persistent link: https://www.econbiz.de/10013192340
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Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
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The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
Heinberg, Martin; Ozkaya, H. Erkan; Taube, Markus - In: Journal of international business studies : JIBS ; an … 48 (2017) 8, pp. 1009-1022
Persistent link: https://www.econbiz.de/10011779151
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Economic policy uncertainty nexus with the value relevance of advertising : evidence from an emerging market
Jabbouri, Imad; Farooq, Omar; Jabbouri, Rachid - In: International journal of finance & economics : IJFE 29 (2024) 2, pp. 2342-2359
Persistent link: https://www.econbiz.de/10014533422
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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
Adeola, Ogechi (ed.); Twum, Kojo Kakra (ed.);  … - 2023
Digital Perspectives on Public Sector Marketing Communications -- Part 2: Advertising and Direct Marketing -- Chapter 2 …: Public Service Advertising and Celebrity endorsement in Ghana -- Chapter 3: Direct Marketing in the Kenyan Public Sector …
Persistent link: https://www.econbiz.de/10014253072
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
Adeola, Ogechi (ed.); Katuse, Paul (ed.);  … - 2022
Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing Communications Strategies for Public Transport Organisations...
Persistent link: https://www.econbiz.de/10013392534
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Effectiveness of global advertisement on culture of India : an emerging market
Srivastava, Rajesh Kumar - In: International journal of emerging markets 5 (2010) 1, pp. 102-113
Persistent link: https://www.econbiz.de/10003980172
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Signals of global advertising appeals in emerging markets
Oyedele, Adesegun; Minor, Michael; Ghanem, Salma - In: International marketing review 26 (2009) 4/5, pp. 521-541
Persistent link: https://www.econbiz.de/10009523092
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Advertising in developing and emerging countries : the economic, political and social context
Alozie, Emmanuel C. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009238899