Contents: The paradox of the sharing economy, introductory chapter / Russell Belk, Giana Eckhardt and Fleura Bardhi -- The nature of sharing and the sharing economy 1. Situating the sharing economy: Between markets, commons and capital / Adam Arvidsson -- 2. Sharing as an alternative economy...

‘Fair trade’, ‘ethical’ and ‘sustainable’ consumption emerged in response to rising concerns about the destructive effects of hedonic models of consumption that are typical of late capitalist societies. Advocates of these ‘markets for virtue’ sought to supplant the insatiable...