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Firms and governments are increasingly interested in learning to exploit the value of lead user innovations for commercial advantage. Improvements to lead user theory are needed to inform and guide these efforts. In this paper we empirically test and confirm the basic tenants of lead user...
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The "lead user construct" was developed to preferentially identify commercially attractive innovation-related information developed by users of products and services. In this research, we use data drawn from users of Apache, an open source software project, to assess the association between each...
Persistent link: https://www.econbiz.de/10014031713
Manufacturers customarily provide only a few product variants to address the average needs of users in the major segments of markets they serve. When user needs are highly heterogeneous, this approach leaves many seriously dissatisfied. One solution is to enable users to modify products on their...
Persistent link: https://www.econbiz.de/10014034230
In this article, the authors propose that the canonical customer-toolkit dyad in mass customization (MC) should be complemented with user communities. Many companies in various industries have begun to offer their customers the opportunity to design their own products online. The companies...
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