Product uniqueness as a driver of customer utility in mass customization
Year of publication: |
2008
|
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Authors: | Franke, Nikolaus ; Schreier, Martin |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 19.2008, 2, p. 93-107
|
Subject: | Mass Customization | Mass customization | Produktgestaltung | Product design | Zahlungsbereitschaftsanalyse | Willingness to pay |
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