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The Double-Edge Strategy : How...
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Otubanjo, Olutayo
43
Iyamabo, Jeremiah
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Abimbola, Temi
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The IUP journal of brand management : IJBRM
6
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1
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ECONIS (ZBW)
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1
Practitioner conceptualisations of corporate identity 1950 - 2010 : review and analysis
Otubanjo, Olutayo
- In:
The marketing review
11
(
2011
)
3
,
pp. 263-279
Persistent link: https://www.econbiz.de/10009408576
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2
Differentiatig financial service brands through multilayered service strategy : some insights from the resorce-based view of the firm
Otubanjo, Olutayo
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
2
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011987777
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3
Uncovering "meanings" through animal figurative marks in corporate logos
Otubanjo, Olutayo
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
4
,
pp. 7-29
Persistent link: https://www.econbiz.de/10011987792
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4
Africapitalism and corporate branding
Otubanjo, Olutayo
- In:
Africapitalism : rethinking the role of business in Africa
,
(pp. 137-166)
.
2018
Persistent link: https://www.econbiz.de/10011888126
Saved in:
5
Building a powerful entrepreneurial brand : the role of critical success factors and their impact on competitive advantage
Otubanjo, Olutayo
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10011873179
Saved in:
6
Practitioner conceptualisations of corporate identity 1950 - 2010 : review and analysis
Otubanjo, Olutayo
- In:
The marketing review
11
(
2011
)
3
,
pp. 263-279
Persistent link: https://www.econbiz.de/10009853204
Saved in:
7
The informal corporate identity communication process
Otubanjo, Olutayo
;
Amujo, Olusanmi C.
;
Cornelius, Nelarine
- In:
Corporate reputation review : an international journal
13
(
2010/11
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10008737287
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8
Corporate identity : identifying dominant elements in CI models
Iyamabo, Jeremiah
;
Owolawi, Seyi
;
Otubanjo, Olutayo
; …
- In:
Journal of management research
5
(
2013
)
3
,
pp. 28-43
Persistent link: https://www.econbiz.de/10009769703
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9
Impact of corporate social irresponsibility on the corporate image and reputation of multinational oil corporations in Nigeria
Amujo, Olusanmi C.
;
Laninhun, Beatrice Adeyinka
; …
- In:
Corporate social irresponsibility : a challenging concept
,
(pp. 263-293)
.
2012
Persistent link: https://www.econbiz.de/10009732409
Saved in:
10
A holistic corporate identity communications process
Otubanjo, Olutayo
;
Amujo, Olusanmi C.
- In:
The marketing review
12
(
2012
)
4
,
pp. 403-417
Persistent link: https://www.econbiz.de/10009713515
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