The purpose of this study is to investigate the impact of store flyer characteristics on store performance for different formats (hypermarket and supermarket) and customer segments (additional and regular shoppers). Specifically, the paper tests propositions on how flyer duration, variety of...

Building and, more particularly, cementing a strong relationship between consumers and retail format is a major goal that any retail chain attempts to achieve through its marketing strategy. By resorting to various procedures and tools, the management of any retail brand seeks to develop in the...

Many companies manage their business on a geographic basis and evaluate marketing metrics and managers correspondingly. Here, using a multi-level dataset from the U.S. retail gasoline industry, we demonstrate inherent differences in the levels of brand repurchase across territories. Furthermore,...

This study further seeks to determine whether income by itself is instrumental in the shopper choosing a particular format for purchase. This study further seeks to determine whether shoppers do change their choice of brand in the pre-store stage, as well as what are the factors that can...

This study seeks to determine whether product categories impact the shopper's choice when choosing a particular shopping format and what factors impact the choice of a specific store in the purchase of a consumer durable. The results of the study marginally differing responses for home...

Sustainability is a pressing concern and a constant challenge for the contemporary society, being carefully monitored by individuals and diligently implemented by companies within their business strategies. Companies increasingly resort to highlighting the characteristics and advantages of...

The main aim of this work is to analyze Premium Private Labels (PPL) in the food sector. To do so, we have obtained data from both on-line and off-line channels, analyzing social networks, specifically Twitter, and from carrying out personal surveys of customers in the sales point to check their...

Purpose: The aim of this paper is to explore the impact of Facebook and Instagram on consumer buying behaviour in the retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer preferences toward certain stores and at whether Rhodians...

Industrial Revolution 4.0 has initiated digital transformation in Asia and resulted in Retail 4.0 forcing shopping malls to upgrade themselves digitally to remain competitive. The purpose of this research is to investigate the impact of upgrading shopping malls with digital retail technology...