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Vicarious Learning in New Prod...
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Grewal, Rajdeep
161
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66
Lilien, Gary L.
29
Mallapragada, Girish
14
Sridhar, Shrihari
14
Chakravarty, Anindita
12
Chandrashekaran, Murali
12
Ding, Min
10
Johnson, Jean L.
9
Rangaswamy, Arvind
9
DeSarbo, Wayne S.
8
Haunschild, Pamela
8
Saini, Amit
8
Umashankar, Nita
8
Ebbes, Peter
7
Hada, Mahima
7
Kumar, Alok
7
Liechty, John
7
Mehta, Raj
7
Saboo, Alok R.
7
DeSarbo, Wayne
6
Germann, Frank
6
Wang, Rui
6
Desarbo, Wayne S.
5
Shi, Huanhuan
5
Wang, Qiong
5
Zhou, Chen
5
Dharwadkar, Ravi
4
Hwang, Heungsun
4
Lee, Ruby P.
4
Li, Shanjun
4
Lilien, Gary
4
Sabnis, Gaurav
4
Sihi, Debika
4
Sun, Qi
4
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4
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3
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Journal of marketing
35
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17
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11
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11
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ECONIS (ZBW)
152
OLC EcoSci
53
RePEc
21
BASE
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Other ZBW resources
2
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1
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81
Calculating, creating, and claiming value in business markets : status and research agenda
Lilien, Gary L.
;
Grewal, Rajdeep
;
Bowman, Douglas
;
Ding, Min
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 287-299
Persistent link: https://www.econbiz.de/10008648792
Saved in:
82
Putting market-facing technology to work : organizational drivers of CRM performance
Saini, Amit
;
Grewal, Rajdeep
;
Johnson, Jean L.
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 365-383
Persistent link: https://www.econbiz.de/10008796175
Saved in:
83
Governance mechanisms in business-to-business electronic markets
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Saini, Amit
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10008826531
Saved in:
84
Hybrid strategic groups
DeSarbo, Wayne
;
Grewal, Rajdeep
- In:
Strategic management journal
29
(
2008
)
3
,
pp. 293-317
Persistent link: https://www.econbiz.de/10003686380
Saved in:
85
Crises in business markets : implications for interfirm linkages
Grewal, Rajdeep
;
Johnson, Jean L.
;
Sarker, Suprateek
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 398-416
Persistent link: https://www.econbiz.de/10003531883
Saved in:
86
The role of idiosyncratic attribute evaluation in mass customization
Puligadda, Sanjay
;
Grewal, Rajdeep
;
Rangaswamy, Arvind
; …
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 369-380
Persistent link: https://www.econbiz.de/10008658280
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87
Functional forms of the satisfaction-loyalty relationship
Dong, Songting
;
Ding, Min
;
Grewal, Rajdeep
;
Zhao, Ping
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10009007241
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88
Effects of customer and innovation asset configuration strategies on firm performance
Fang, Eric
;
Palmatier, Robert W.
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 587-602
Persistent link: https://www.econbiz.de/10009161342
Saved in:
89
Individual differences in brand schematicity
Puligadda, Sanjay
;
Ross, William T.
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009507237
Saved in:
90
Putting the cart before the horse : short-term performane concerns as drivers of marketing-related investments
Charkavarty, Anindita
;
Grewal, Rajdeep
- In:
Handbook of marketing and finance
,
(pp. 269-292)
.
2012
Persistent link: https://www.econbiz.de/10009552406
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