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How reliable are neuromarketers' measures of advertising effectiveness : data from ongoing research holds no common truth among vendors
Varan, Duane; Lang, Annie; Barwise, Patrick; Weber, Rene; … - In: Journal of advertising research 55 (2015) 2, pp. 176-191
Persistent link: https://www.econbiz.de/10011296207
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A proposed model for explaining and measuring web ad effectiveness
Bellman, Steven; Rossiter, John R. - 1997
Persistent link: https://www.econbiz.de/10000977469
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The effectiveness of various video ad-choice formats
Bellman, Steven; Potter, Robert F.; Robinson, Jennifer A.; … - In: Journal of marketing communications 27 (2021) 6, pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
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Net audiences : a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method
Anesbury, Zachary William; Driesener, Carl Barrie; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 15/16, pp. 1591-1610
Persistent link: https://www.econbiz.de/10012395568
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Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven; Beal, Virginia; Wooley, Brooke; Varan, … - In: Journal of business research : JBR 120 (2020), pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
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A new benchmark for mechanical avoidance of radio advertising : why radio advertising is a sound investment
Michelon, Aaron; Bellman, Steven; Faulkner, Margaret; … - In: Journal of advertising research 60 (2020) 4, pp. 407-416
Persistent link: https://www.econbiz.de/10012495761
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Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy; Bellman, Steven; Kennedy, Rachel; … - In: Journal of business research : JBR 111 (2020), pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
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The effects of commercial length on advertising impact : what short advertisements can and cannot deliver
Varan, Duane; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 60 (2020) 1, pp. 54-70
Persistent link: https://www.econbiz.de/10012293496
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Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick; Bellman, Steven; Beal, Virginia - In: Journal of advertising research 60 (2020) 2, pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
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The effects of social TV on television advertising effectiveness
Bellman, Steven; Robinson, Jennifer A.; Wooley, Brooke; … - In: Journal of marketing communications 23 (2017) 1, pp. 73-91
Persistent link: https://www.econbiz.de/10011690158