In this chapter, I argue that to build an appropriate framework for understanding collaborative consumption in its contemporary form, we need to consider the deep and nuanced literature on human cooperation as well as work specific to modern sharing systems. Though it is beyond the scope of this...

In this paper we use inductive and deductive methods to explore the role of empathy in care-giving jobs: Specifically, the relationship between empathetic care and patient safety. We argue that empathetic care is evidenced by extra-role behavior, emotional engagement, and relational richness...

Marketing has been revolutionized due to the rise of digital media and new forms of electronic communication. In response, academic researchers have attempted to explain consumer- and firm-related phenomena related to digital, social media, and mobile marketing (DSMM). This paper presents a...

Seeing others make the same decision we do does not always increase choice confidence or tell the whole story of social influence when consumers expect to have to publically discuss their choice and reasoning. Instead, consumers' confidence in their publically stated choices can be diminished if...

In many social experiences (e.g., parties, book clubs, vacations), some consumers contribute more to the event compared to the rest of the group. In this paper, we investigate how such asymmetric contributions influence the utility obtained from group experiences. We find that consumers...

Celebrities have extraordinary abilities to attract and influence others. Predicting celebrity visual potential is important in the domains of business, politics, media, and entertainment. Can we use human faces to predict celebrity visual potential? If so, which facial features have the most...

Can we rely on our high self-control friends to help us make better joint spending and diet decisions? The current research reports seven studies showing that in joint decisions, homogeneous high self-control pairs make less indulgent choices than both homogeneous low self-control and mixed...

Past research has shown the robustness of egocentric anchoring or false consensus effects (e.g., Naylor, Lamberton, and Norton; Ross, Greene, and House) primarily in situations where consumers adopt a cooperative or neutral stance toward one another. However, competition among consumers is a...