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Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing

Kaur, Gunjeet - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 326-343

Persistent link: https://www.econbiz.de/10011633662

Word of mouth communication : a mediator of relationship marketing and customer loyalty

Ngoma, Muhammed; Ntale, Peter Dithan - In: Cogent business & management 6 (2019), pp. 1-20

A cross-sectional and quantitative study design, with the aim of explaining the relationship between relationship marketing and customer loyalty, and the mediating role of word of mouth in this relationship was undertaken. A sample of 384 was determined from a population of the mobile...

Persistent link: https://www.econbiz.de/10012113791

Measuring CRM effectiveness: construct development, validation and application of a process-oriented model

Chen, Ja-shen; Yen, H. J. Rebecca; Li, Eldon Yu-zen; … - In: Total quality management & business excellence : an … 20 (2009) 3/4, pp. 283-299

Persistent link: https://www.econbiz.de/10003862468

The post-industrialism/post-capitalism citizen : a heterogeneous actor in a complex exchange and value creating environment

Rondell, Jimmie G.; Sorhammar, David - In: Journal of customer behaviour 9 (2010) 4, pp. 335-344

Persistent link: https://www.econbiz.de/10008780439

Relationship marketing and information and communication technologies analysis of retail travel agencies

Suárez Álvarez, Leticia; Díaz Martín, Ana María; … - In: Journal of travel research : a quarterly publication of … 45 (2007) 4, pp. 453-463

Persistent link: https://www.econbiz.de/10003492278

Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 2-27

Persistent link: https://www.econbiz.de/10011421818

Factors affecting Internet banking success : a comparative investigation between Indonesia and South Korea

Susanto, Aries; Lee, Hwansoo; Zo, Hangjung; Ciganek, … - In: Journal of global information management : an official … 21 (2013) 2, pp. 72-95

Persistent link: https://www.econbiz.de/10009767279

Effects of ICT service innovation and complementary strategies on brand equity and customer loyalty in a consumer technology market

Xu, Xin; Thong, James Y. L.; Venkatesh, Viswanath - In: Information systems research : ISR 25 (2014) 4, pp. 710-729

Persistent link: https://www.econbiz.de/10010474924

Thai information technology customer loyalty perceptions : a structural equation model

Pongcharnchavalit, Surachet; Fongsuwan, Wanno - In: Research journal of business management 9 (2015) 1, pp. 188-202

Persistent link: https://www.econbiz.de/10011413721

Fashion shopping in multichannel retail : the role of technology in enhancing the customer experience

Blázquez, Marta - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 97-116

Persistent link: https://www.econbiz.de/10010391419

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