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Measuring and testing advertising-induced rotation in the demand curve
Zheng, Yuqing; Kinnucan, Henry W.; Kaiser, Harry M. - In: Applied economics 42 (2010) 13/15, pp. 1601-1614
Persistent link: https://www.econbiz.de/10008737432
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Measuring and Testing Advertising-Induced Rotation in the Demand Curve
Zheng, Yuqing; Kinnucan, Henry W.; Kaiser, Harry M. - Agricultural and Applied Economics Association - AAEA - 2007
Advertising can rotate the demand curve if it changes the dispersion of consumers valuations. We provide an elasticity form measure of the advertising-induced demand curve rotation in five demand models and test for its presence in the U.S. non-alcoholic beverage market. The AIDS model reveals...
Persistent link: https://www.econbiz.de/10005038945
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The effects of no child left behind on student performance in Alabama's rural schools
Kinnucan, Henry W.; Smith, Martin D.; Zheng, Yuqing; … - In: Regional and sectoral economic studies : RSES 12 (2012) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10009667388
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Advertising and US nonalcoholic beverage demand
Zheng, Yuqing; Kaiser, Harry M. - In: Agricultural and resource economics review : ARER 37 (2008) 2, pp. 147-159
Persistent link: https://www.econbiz.de/10003797411
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Estimating asymmetric advertising response : an application to U.S. nonalcoholic beverage demand
Zheng, Yuqing; Kaiser, Harry M. - In: Journal of agricultural and applied economics 40 (2008) 3, pp. 837-849
Persistent link: https://www.econbiz.de/10003823640
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Evaluating the effectiveness of generic advertising versus nonadvertising marketing activities on New York State milk markets
Zheng, Yuqing; Kaiser, Harry M. - In: Agribusiness : an internat. journal 25 (2009) 3, pp. 351-368
Persistent link: https://www.econbiz.de/10003872260
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Nonparallel demand increases in an asymmetric Cournot oligopoly
Zheng, Yuqing; Kaiser, Harry M. - In: Applied economics letters 17 (2010) 7/9, pp. 829-833
Persistent link: https://www.econbiz.de/10003996938
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Dairy-borne disease outbreak and milk demand : a study using outbreak surveillance data
Zheng, Yuqing; Kaiser, Harry M. - In: Agricultural and resource economics review : ARER 38 (2009) 3, pp. 330-337
Persistent link: https://www.econbiz.de/10008827108
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Generic advertising in an asymmetric Cournot oligopoly
Zheng, Yuqing; Bar, Talia; Kaiser, Harry M. - In: American journal of agricultural economics 92 (2010) 3, pp. 740-754
Persistent link: https://www.econbiz.de/10009508340
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Price premiums for journal quality and journal goverance : evidence from economics journals
Zheng, Yuqing; Kaiser, Harry M. - In: Economics letters 112 (2011) 1, pp. 125-127
Persistent link: https://www.econbiz.de/10009242079