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Theory and concept development in political marketing : issues and an agenda
Henneberg, Stephan; O'Shaughnessy, Nicholas Jackson - 2008
Persistent link: https://www.econbiz.de/10003717709
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Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas; Heitmann, Mark; Morgan, Robert; … - In: Psychology & marketing 26 (2009) 4, pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
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Seeking for solutions within a project setting
Naudé, Peter; Henneberg, Stephan; Mouzas, Stefanos; … - In: Journal of business market management : jbm 3 (2009) 3, pp. 151-170
Persistent link: https://www.econbiz.de/10003893685
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Exploiting the B2B knowledge network : new perspectives and core concepts
Naudé, Peter; Henneberg, Stephan; Zolkiewski, Judy; … - In: Industrial marketing management : the international … 38 (2009) 5, pp. 493-494
Persistent link: https://www.econbiz.de/10003871817
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Configuration theory assessment of business relationship strategies : conceptual model and hypothesis development
Zaefarian, Ghasem; Naudé, Peter; Henneberg, Stephan - In: Journal of customer behaviour 9 (2010) 3, pp. 299-316
Persistent link: https://www.econbiz.de/10008697903
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Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria; Henneberg, Stephan; Ashnai, Bahar; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
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The impact of market orientation on the development of relational capabilities and performance outcomes : the case of Russian industrial firms
Smirnova, Maria; Naudé, Peter; Henneberg, Stephan; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10008907890
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Developing network insight
Mouzas, Stefanos; Henneberg, Stephan; Naudé, Peter - In: Industrial marketing management : the international … 37 (2008) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10003701495
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Managing the customer horizon - final customers and the network perspective
Henneberg, Stephan; Mouzas, Stefanos - In: Thexis : Fachzeitschrift für Marketing ; … 24 (2007) 3, pp. 7-10
Persistent link: https://www.econbiz.de/10003505920
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Changing network pictures: evidence from mergers and acquisitions
Öberg, Christina; Henneberg, Stephan; Mouzas, Stefanos - In: Industrial marketing management : the international … 36 (2007) 7, pp. 926-940
Persistent link: https://www.econbiz.de/10003532856