Narrow search
Showing 61 - 70 of 394
Cover Image
The shopping momentum effect
Dhar, Ravi; Huber, Joel; Khan, Uzma - In: Journal of marketing research : JMR 44 (2007) 3, pp. 370-378
Persistent link: https://www.econbiz.de/10003547561
Cover Image
Modeling the underreporting bias in panel survey data
Yang, Sha; Zhao, Yi; Dhar, Ravi - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 525-539
Persistent link: https://www.econbiz.de/10003984577
Cover Image
Contingent response to self-customization procedures : implications for decision satisfaction and choice
Valenzuela, Ana; Dhar, Ravi; Zettelmeyer, Florian - In: Journal of marketing research : JMR 46 (2009) 6, pp. 754-763
Persistent link: https://www.econbiz.de/10003926924
Cover Image
Self-Signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi; Wertenbroch, Klaus - In: Journal of marketing research : JMR 49 (2012) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10009507253
Cover Image
The importance of the context in brand extension : how pictures and comparisons shift consumers' focus from fit to quality
Meyvis, Tom; Goldsmith, Kelly; Dhar, Ravi - In: Journal of marketing research : JMR 49 (2012) 2, pp. 206-217
Persistent link: https://www.econbiz.de/10009524193
Cover Image
Giving against the odds : when tempting alternatives increase willingness to donate
Savary, Jennifer; Goldsmith, Kelly; Dhar, Ravi - In: Journal of marketing research : JMR 52 (2015) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010526412
Cover Image
When guilt begets pleasure : the positive effect of a negative emotion
Goldsmith, Kelly; Cho, Eunice Kim; Dhar, Ravi - In: Journal of marketing research : JMR 49 (2012) 6, pp. 872-881
Persistent link: https://www.econbiz.de/10009688786
Cover Image
Authenticity is contagious : brand essence and the original source of production
Newman, George E.; Dhar, Ravi - In: Journal of marketing research : JMR 51 (2014) 3, pp. 371-386
Persistent link: https://www.econbiz.de/10010380948
Cover Image
Mental representation and perceived similarity : how abstract mindset Aids choice from large assortments
Xu, Jing; Jiang, Zixi; Dhar, Ravi - In: Journal of marketing research : JMR 50 (2013) 4, pp. 548-559
Persistent link: https://www.econbiz.de/10009786137
Cover Image
Comparing apples to apples or apples to oranges : the role of mental representation in choice difficulty
Cho, Eunice Kim; Khan, Uzma; Dhar, Ravi - In: Journal of marketing research : JMR 50 (2013) 4, pp. 505-516
Persistent link: https://www.econbiz.de/10009786157