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Luxury firms in China : the role of design and marketing capabilities
Bettiol, Marco; Chiarvesio, Maria; Di Maria, Eleonora; … - In: Global business review 17 (2016) 6, pp. 1269-1279
Persistent link: https://www.econbiz.de/10011665141
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Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel; Areni, Charles Scott - In: Journal of strategic marketing 22 (2014) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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The relative importance of the different relationship platforms (physical and virtual) in the consumer experience of luxury brands : how has it changed from the company perspective...
Peretti, Paola; Sawhney, Mohanbir S. - In: Global marketing strategies for the promotion of luxury …, (pp. 133-154). 2016
Persistent link: https://www.econbiz.de/10011484684
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Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly; Miller, Dale; Merrilees, Bill - In: The journal of brand management : an international journal 22 (2015) 5, pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
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The brand of "hijabers" between marketability and Islamic identity
Aloui, Narjess; Amdouni, Cyrine - In: International journal of islamic marketing and branding 3 (2018) 4, pp. 341-352
Persistent link: https://www.econbiz.de/10012051030
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Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
Pietzcker, Dominik (ed.); Vaih-Baur, Christina (ed.) - 2018
Persistent link: https://www.econbiz.de/10012002324
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The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy; Perry, Patsy; Gadzinski, Gregory - In: The journal of brand management : an international journal 26 (2019) 4, pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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Digital luxury : transforming brands & consumer experiences
Batat, Wided - 2019
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through...
Persistent link: https://www.econbiz.de/10012124231
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Rethinking prestige branding : secrets of the Ueber-Brands
Schaefer, Wolfgang; Kuehlwein, J. P. - 2015
Machine generated contents note: Preface, or what do a red bull and a grey goose have in common?PART ONE Rethinking prestige brandingThe times they are a-changing -- Where's the magic? -- Culture, commerce -- unite! -- Capitalism, evolved -- Consumerism, re-rooted -- The limits of money -- The...
Persistent link: https://www.econbiz.de/10011646762