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An introductory guide to organizational neuroscience

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Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature

Cruz, Cassiana Maris Lima; Medeiros, Janine Fleith de; … - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 330-351

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Better branding : brand names can influence consumer choice

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Review of neuroscience in marketing: areas, emotions and tools

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Neuroscientific research methods and techniques in consumer research

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Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer neuroscience

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Interpretation of online consumer behaviour from the consumer neuroscience perspective : cross generational study

Krajina, Anida - 2018

The value of eye tracking technology in explaining consumer behaviour appears to be underestimated. Moreover, according to the state of the art, there is a need to expand our understanding of the visual attention patterns and preferences among generation cohorts. This study explains the...