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AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
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Digital transformation in tourism : bibliometric literature review based on machine learning approach
Madzík, Peter; Falát, Lukáš; Copuš, Lukáš; … - In: European journal of innovation management 26 (2023) 7, pp. 177-205
Persistent link: https://www.econbiz.de/10014500679
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The place of content ranking algorithms on the AI risk spectrum
Bayer, Judit - In: Telecommunications policy : the international journal … 48 (2024) 5, pp. 1-13
Persistent link: https://www.econbiz.de/10015069520
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Cutting-edge research in social media and interactive marketing : a review and research agenda
Peltier, James; Dahl, Andrew J; Drury, Lauren; Khan, Tracy - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 900-944
Persistent link: https://www.econbiz.de/10015062986
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The use of artificial intelligence in social media : opportunities and perspectives
Benabdelouahed, Redouane; Dakouan, Chouaib - In: Expert journal of marketing 8 (2020) 1, pp. 82-87
Persistent link: https://www.econbiz.de/10012612868
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Machine learning approach to auto-tagging online content for content marketing efficiency : a comparative analysis between methods and content type
Salminen, Joni; Yoganathan, Vignesh; Corporan, Juan; … - In: Journal of business research : JBR 101 (2019), pp. 203-217
Persistent link: https://www.econbiz.de/10012103246
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Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie; Fischer, Thomas; Riedl, René - In: Electronic commerce research 21 (2021) 2, pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
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Social media content headlines and their impact on attracting attention
Jeganathan, Kishokanth; Szymkowiak, Andrzej - In: Journal of marketing and consumer behaviour in emerging … (2020) 1, pp. 49-59
Social media is an important source of product information for many users. Marketing in social media is based not only on building a community around the brand, but social media is used as a way to reach a defined group of users with a marketing message. These users are shown content, including...
Persistent link: https://www.econbiz.de/10012439383
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How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili; Song, Michael - In: Research-technology management : RTM 65 (2022) 2, pp. 64-70
Persistent link: https://www.econbiz.de/10012821749
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Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos; Akdim, Khaoula; Casaló, Luis V. - In: Psychology & marketing 40 (2023) 2, pp. 328-346
Persistent link: https://www.econbiz.de/10014290680