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The rise of new technologies i...
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Consumer behaviour
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27
New product development
21
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Wedel, Michel
286
Stremersch, Stefan
142
Hoffman, Donna L.
62
Pieters, Rik
50
Kamakura, Wagner A.
48
Stremersch, S.
43
DeSarbo, Wayne S.
31
Novak, Thomas P.
28
Moreau, C. Page
23
Franses, Philip Hans
18
Novak, Thomas
17
Camacho, Nuno
15
DeSarbo, Wayne
15
Böckenholt, Ulf
11
Lehmann, Donald R.
11
Tellis, Gerard J.
11
Venkataraman, Sriram
11
Bijmolt, Tammo H. A.
10
Ebbes, Peter
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Haaijer, Rinus
10
Landsman, Vardit
10
Verniers, Isabel
10
Zhang, Jie
10
Hofstede, Frenkel ter
9
Kamakura, Wagner
9
Lenk, Peter
9
Verhoef, Peter C.
9
Frambach, Ruud T.
8
Sándor, Zsolt
8
Vriens, Marco
8
Wuyts, Stefan
8
Croux, Christophe
7
Muller, Eitan
7
Winer, Russell S.
7
Boter, Jaap
6
Dahl, Darren W.
6
Dellaert, Benedict G. C.
6
Lemmens, Aurélie
6
Rouwendal, Jan
6
Rust, Roland T.
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
16
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
13
Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
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Visual Marketing Conference <2005, Ann Arbor, Mich.>
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Journal of marketing research : JMR
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
ERIM report series research in management
20
Marketing Science
20
ERIM Report Series Research in Management
15
MSI reports : working paper series
12
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Management science : journal of the Institute for Operations Research and the Management Sciences
10
Research report / Graduate School Research Institute Systems, Organisations and Management
9
Robert H. Smith School Research Paper
8
ERIM Report Series Reference
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
7
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of business research : JBR
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Management Science
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Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
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Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
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Journal of Consumer Research
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Psychometrika
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Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
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Economics letters
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International Series in Quantitative Marketing
4
Journal of applied econometrics
4
Operations research, Management science : OR MS ; the international literature digest
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Serie Research Memoranda
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Conjoint measurement : methods and applications
3
Fundamentals of marketing research ; Vol. 6
3
Journal of Business & Economic Statistics
3
Journal of behavioral decision making
3
Journal of the Academy of Marketing Science
3
Marketing Letters
3
Marketing letters : a journal of research in marketing
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Statistica Neerlandica
3
Discussion paper / Center for Economic Research, Tilburg University
2
Economics Letters
2
Foundations and trends in marketing : FTMKT
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ECONIS (ZBW)
313
OLC EcoSci
121
RePEc
104
BASE
10
USB Cologne (EcoSocSci)
6
Other ZBW resources
1
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1
Special issue: new technologies in marketing
Hoffman, Donna L.
(
ed.
);
Moreau, C. Page
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012794768
Saved in:
2
Brand building on the doorstep : the importance of the first (physical) impression
Moreau, C. Page
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 155-167
Persistent link: https://www.econbiz.de/10012295816
Saved in:
3
The downstream consequences of problem-solving mindsets : how playing with LEGO influences creativity
Moreau, C. Page
;
Engeset, Marit Gundersen
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011450351
Saved in:
4
The paradigm shift from producer to consumer innovation : implications for consumer research
Moreau, C. Page
;
Franke, Nikolaus
;
Hippel, Eric von
- In:
Handbook of research on new product development
,
(pp. 81-99)
.
2019
Persistent link: https://www.econbiz.de/10012125066
Saved in:
5
JM as a marketplace of ideas
Moorman, Christine
;
Heerde, Harald J. van
;
Moreau, C. Page
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10012175821
Saved in:
6
Challenging the boundaries of marketing
Moorman, Christine
;
Heerde, Harald J. van
;
Moreau, C. Page
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012176082
Saved in:
7
Facilitating and rewarding creativity during new product development
Burroughs, James E.
;
Dahl, Darren W.
;
Moreau, C. Page
; …
-
2011
Persistent link: https://www.econbiz.de/10009357357
Saved in:
8
Innovation aesthetics : the relationship between category cues, categorization certainty, and newness perceptions
Goode, Miranda R.
;
Dahl, Darren W.
;
Moreau, C. Page
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 192-208
Persistent link: https://www.econbiz.de/10009723196
Saved in:
9
Customization in luxury brands: can valentino get personal?
Moreau, C. Page
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 937-947
Persistent link: https://www.econbiz.de/10012271990
Saved in:
10
Reality check : infusing ecological value into academic marketing research : editorial
Heerde, Harald J. van
;
Moorman, Christine
;
Moreau, C. Page
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012485579
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