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Consumer behaviour
62
Konsumentenverhalten
62
Theorie
59
Theory
59
Market research
31
Marktforschung
31
Marketing
27
New product development
21
Produktentwicklung
21
Welt
21
World
21
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20
Experiment
19
Internet marketing
18
Online-Marketing
18
Bibliometrics
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Bibliometrie
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Estimation theory
16
Schätztheorie
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Marketing management
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Marketingmanagement
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Bayesian inference
14
Advertising effects
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Bayes-Statistik
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Brand management
13
Conjoint analysis
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Conjoint-Analyse
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Markenführung
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Innovation diffusion
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Innovationsdiffusion
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USA
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United States
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Brand
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330
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217
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8
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122
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122
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50
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50
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45
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Collection of articles of several authors
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English
330
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224
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Wedel, Michel
286
Stremersch, Stefan
142
Hoffman, Donna L.
62
Pieters, Rik
50
Kamakura, Wagner A.
48
Stremersch, S.
43
DeSarbo, Wayne S.
31
Novak, Thomas P.
28
Moreau, C. Page
23
Franses, Philip Hans
18
Novak, Thomas
17
Camacho, Nuno
15
DeSarbo, Wayne
15
Böckenholt, Ulf
11
Lehmann, Donald R.
11
Tellis, Gerard J.
11
Venkataraman, Sriram
11
Bijmolt, Tammo H. A.
10
Ebbes, Peter
10
Haaijer, Rinus
10
Landsman, Vardit
10
Verniers, Isabel
10
Zhang, Jie
10
Hofstede, Frenkel ter
9
Kamakura, Wagner
9
Lenk, Peter
9
Verhoef, Peter C.
9
Frambach, Ruud T.
8
Sándor, Zsolt
8
Vriens, Marco
8
Wuyts, Stefan
8
Croux, Christophe
7
Muller, Eitan
7
Winer, Russell S.
7
Boter, Jaap
6
Dahl, Darren W.
6
Dellaert, Benedict G. C.
6
Lemmens, Aurélie
6
Rouwendal, Jan
6
Rust, Roland T.
6
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
16
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
13
Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
Erasmus Research Institute of Management
3
Faculteit der Economische Wetenschappen en Bedrijfskunde, Vrije Universiteit
2
VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics
2
Center for Economic Research <Tilburg>
1
Faculteit Economie en Bedrijfskunde, Universiteit Gent
1
Landbouwuniversiteit Wageningen / Faculty of Economics
1
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
1
Tilburg University, School of Economics and Management
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Vrije Universiteit Amsterdam / Faculteit der Economische Wetenschappen en Econometrie
1
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Journal of marketing research : JMR
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of marketing
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
ERIM report series research in management
20
Marketing Science
20
ERIM Report Series Research in Management
15
MSI reports : working paper series
12
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
12
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Research report / Graduate School Research Institute Systems, Organisations and Management
9
Robert H. Smith School Research Paper
8
ERIM Report Series Reference
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
7
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
6
Journal of business research : JBR
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Management Science
6
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
6
Journal of Consumer Research
5
Psychometrika
5
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
5
Economics letters
4
International Series in Quantitative Marketing
4
Journal of applied econometrics
4
Operations research, Management science : OR MS ; the international literature digest
4
Serie Research Memoranda
4
Conjoint measurement : methods and applications
3
Fundamentals of marketing research ; Vol. 6
3
Journal of Business & Economic Statistics
3
Journal of behavioral decision making
3
Journal of the Academy of Marketing Science
3
Marketing Letters
3
Marketing letters : a journal of research in marketing
3
Statistica Neerlandica
3
Discussion paper / Center for Economic Research, Tilburg University
2
Economics Letters
2
Foundations and trends in marketing : FTMKT
2
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Source
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ECONIS (ZBW)
313
OLC EcoSci
121
RePEc
104
BASE
10
USB Cologne (EcoSocSci)
6
Other ZBW resources
1
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61
The evolving social network of marketing scholars
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 561-567
Persistent link: https://www.econbiz.de/10003984811
Saved in:
62
Modeling global spill-over of new product takeoff
Everdingen, Yvonne Maria van
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10008662387
Saved in:
63
Dynamics in the international market segmentation of new product growth
Lemmens, Aurélie
;
Croux, Christophe
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 81-92
Persistent link: https://www.econbiz.de/10009554310
Saved in:
64
Predictably non-Bayesian : quantifying salience effects in physician learning about drug quality
Camacho, Nuno
;
Donkers, Bas
;
Stremersch, Stefan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 305-320
Persistent link: https://www.econbiz.de/10009006845
Saved in:
65
Multihoming in two-sided markets : an empirical inquiry in the video game console industry
Landsman, Vardit
;
Stremersch, Stefan
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 39-54
Persistent link: https://www.econbiz.de/10009384674
Saved in:
66
The global entry of new pharmaceuticals : a joint investigation of launch window and price
Verniers, Isabel
;
Stremersch, Stefan
;
Croux, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 295-308
Persistent link: https://www.econbiz.de/10009406672
Saved in:
67
The effect of customer empowerment on adherence to expert advice
Camacho, Nuno
;
Jong, Martijn G. de
;
Stremersch, Stefan
-
2014
Persistent link: https://www.econbiz.de/10010351528
Saved in:
68
The successful launch and diffusion of new therapies
Landsman, Vardit
;
Verniers, Isabel
;
Stremersch, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 189-223)
.
2014
Persistent link: https://www.econbiz.de/10010353575
Saved in:
69
Grassroots innovation : a promising innovation paradigm for pharmaceutical companies
Betz, Ulrich A. K.
;
Camacho, Nuno
;
Gerards, Michael
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 119-148)
.
2014
Persistent link: https://www.econbiz.de/10010353579
Saved in:
70
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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