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Oppositional product names, organizational identities, and product appeal

Verhaal, J. Cameron; Khessina, Olga M.; Dobrev, Stanislav D. - In: Organization science : a journal of the Institute for … 26 (2015) 5, pp. 1466-1484

Persistent link: https://www.econbiz.de/10011385889

When incremental is imperative : tactical innovation in the in-vitro fertilization industry

Verhaal, J. Cameron; Dobrev, Stanislav D.; Bigelow, Lyda S. - In: Industrial and corporate change 26 (2017) 4, pp. 709-726

Persistent link: https://www.econbiz.de/10011747340

Bottled up or poured out : how product name emotions affect appeal and authenticity in the market for craft beer

Khessina, Olga M.; Verhaal, J. Cameron; Dobrev, Stanislav D. - In: Strategy Science 8 (2023) 4, pp. 464-483

Persistent link: https://www.econbiz.de/10014443978

Competing in the looking-glass market : imitation, resources and crowding

Dobrev, Stanislav D. - In: Strategic management journal 28 (2007) 13, pp. 1267-1289

Persistent link: https://www.econbiz.de/10003579928

Career change and the iron cage : organizations and the early labour market experience of professional managers

Dobrev, Stanislav D. - In: Journal of management studies : JMS 49 (2012) 5, pp. 843-868

Persistent link: https://www.econbiz.de/10009574023

Revisiting organizational legitimation : cognitive diffusion and sociopolitical factors in the evolution of Bulgarian newspaper enterprises, 1846-1992

Dobrev, Stanislav D. - In: Organization studies : an international … 22 (2001) 3, pp. 419-444

Persistent link: https://www.econbiz.de/10001648772

Decreasing concentration and reversibility of the resource partitioning process : supply shortages and deregulation in the Bulgarian newspaper industry, 1987 - 1992

Dobrev, Stanislav D. - In: Organization studies : an international … 21 (2000) 2, pp. 383-404

Persistent link: https://www.econbiz.de/10001497561

The dynamic of the Bulgarian newspaper industry in a period of transition : organizational adaptation, structural inertia and political change

Dobrev, Stanislav D. - In: Industrial and corporate change 8 (1999) 3, pp. 573-605

Persistent link: https://www.econbiz.de/10001450273

How within-country consumer product (or brand) localness and supporting marketing tactics influence sales performance

Hoskins, Jake; Verhaal, J. Cameron; Griffin, Abbie - In: European Journal of Marketing 55 (2020) 2, pp. 565-592

Purpose: This paper aims to move beyond previous investigations juxtaposing the performance of global versus domestic brands, where domestic is referred to as “localness” in the literature, conceptualizing and developing two measures of “within-country brand or product localness.” In...

Persistent link: https://www.econbiz.de/10012411471

Optimal distinctiveness, strategic categorization, and product market entry on the Google Play app platform

Barlow, Matthew A.; Verhaal, J. Cameron; Angus, Ryan W. - In: Strategic Management Journal (2019)

Persistent link: https://www.econbiz.de/10012084984