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Mobilities of toponymic place branding in an autocratic post-Soviet city : the Mayak Minska (the Lighthouse of Minsk) and the Minsk-Mir (the Minsk-World) megaprojects

Vuolteenaho, Jani; Basik, Sergei - In: Eurasian geography and economics 65 (2024) 4, pp. 459-485

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There's a time and place : navigating omni-temporality in the place branding process

Reynolds, Laura; Peattie, Kenneth J.; Koenig-Lewis, Nicole - In: Journal of business research : JBR 170 (2024), pp. 1-12

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Praxishandbuch City- und Stadtmarketing

Meffert, Heribert (ed.); Spinnen, Bernadette (ed.); … - Bundesvereinigung City- und Stadtmarketing Deutschland - 2018

Berufsfeld widmen wollen, ebenso wie an erfahrene haupt- oder ehrenamtlich tätige Praktiker aus dem Stadtmarketing. Vertreter der … • Perspektiven für die kooperative Stadtentwicklung • Die Stadt als Marke • Die digitale Stadt • Tourismus, Standortmarketing und … Bundesvorsitzende der Bundesvereinigung City- und Stadtmarketing Deutschland (bcsd e.V.) und Leiterin von Münster Marketing. Jürgen …

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Praxishandbuch City- und Stadtmarketing

Meffert, Heribert (ed.); Spinnen, Bernadette (ed.); … - Bundesvereinigung City- und Stadtmarketing Deutschland - 2018

Berufsfeld widmen wollen, ebenso wie an erfahrene haupt- oder ehrenamtlich tätige Praktiker aus dem Stadtmarketing. Vertreter der …

Persistent link: https://www.econbiz.de/10012022719

Online place branding : the case of Hong Kong

Lam, Phoenix - 2021

"Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The...

Persistent link: https://www.econbiz.de/10012298862

Public branding and marketing : a global viewpoint

Zavattaro, Staci M. (ed.) - 2021

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Chapter 26 The Innovative City Development through Place Marketing, Branding, Co-creation and Technology Application as New Perspectives for Slovakia

Mazurek, Marica - 2020

Competitiveness and contemporary changes in our society and modern technologies force countries to apply the innovative processes in their managerial and marketing activities. Cities as the places of life of human beings and their coexistence with modern technologies could benefit from the...

Persistent link: https://www.econbiz.de/10015089010

Brand orientation and the voices from within

Baxter, Jessica; Kerr, Greg; Clarke, Rodney J. - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1079-1098

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Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands

Giovanardi, Massimo; Lucarelli, Andrea; Pasquinelli, Cecilia - In: Marketing theory 13 (2013) 3, pp. 365-383

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Linking identity and heritage with image and a reputation for competition

Foroudi, Pantea; Cuomo, Maria Teresa; Foroudi, Mohammad … - In: Journal of business research : JBR 113 (2020), pp. 317-325

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