This book is dedicated to furthering the design of ergonomic multisensory interfaces by highlighting recent evidence in this area emerging from the fast-growing field of cognitive neuroscience. It focuses primarily on two aspects of driver information-processing: multisensory interactions and...

Customers' preference for the hedonic benefits (e.g., aesthetics) and utilitarian benefits (e.g., functionality) offered by a product varies depending on the context — buying versus selling, and choice versus willingness-to-pay. However, a customer's preference formation could involve brand...