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Examining the moderating role of sense of membership in online review evaluations

Luo, Chuan; Luo, Xin; Xu, Yun; Warkentin, Merrill; Sia, … - In: Information & management : the internat. journal of … 52 (2015) 3, pp. 305-316

Persistent link: https://www.econbiz.de/10010515265

Social Media im Grünstrom-Marketing

Eichsteller, Harald; Godefroid, Patrick - In: Marketing Erneuerbarer Energien : Grundlagen, …, (pp. 241-257). 2015

Persistent link: https://www.econbiz.de/10011341661

eWOM in online customer support communities : key variables in information quality and source credibility

Dancer, Hannah; Filieri, Raffaele; Grundy, David - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 290-305

Persistent link: https://www.econbiz.de/10010385969

If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims

Fernando, Angeline Gautami; Suganthi, L.; Sivakumaran, … - In: Journal of advertising : official publication of the … 43 (2014) 2, pp. 167-180

Persistent link: https://www.econbiz.de/10010373238

Is this opinion leader's review useful? : peripheral cues for online review helpfulness

Zhu, Ling; Yin, Guopeng; He, Wei - In: Journal of electronic commerce research : JECR 15 (2014) 4, pp. 267-280

Persistent link: https://www.econbiz.de/10010476763

Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM

Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266

Persistent link: https://www.econbiz.de/10010424782

Virtual communities : the impact of a commercial orientation on the attitudes towards virtual communities

Lee, Min-young; Atkins, Kelly Green; Kim, Youn-kyung - In: International journal of electronic marketing and … 2 (2008/09) 3, pp. 220-238

Persistent link: https://www.econbiz.de/10003801514

Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic

Rani, Anshu; Shivaprasad H. N. - In: Decision : official journal of Indian Institute of … 48 (2021) 4, pp. 419-432

Persistent link: https://www.econbiz.de/10012796387

Social Media as a Credible E-Source of Information : A Study of Tourists’ Perception

Shankar, R Sabari - 2021

The study examines the tourists’ perception about the credible information available on social media about the destinations and whether respondents’ sociodemographic profile impacts their perception. Literature review found the supporting facts from research on the information aspects...

Persistent link: https://www.econbiz.de/10013213393

A Study on Information Credibility in the Social Media Marketing Adoption : Evidence from Indonesia

Winarko, Hilarius Bambang - 2020

This research is aimed to explore how the credibility factors such as medium and message credibility influence the … information credibility in the context of adoption behavior, especially when young consumers are searching information for any … adoption process of digital marketing technique for SME markets. The results indicate that information credibility is …

Persistent link: https://www.econbiz.de/10012830561