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How do social media influencers induce the urge to buy impulsively? : social commerce context

Shamim, Komal; Azam, Muhammad; Islam, Tahir - In: Journal of retailing and consumer services 77 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014462162

Be constantly different! : how to manage influencer authenticity

Zniva, Robert; Weitzl, Wolfgang; Lindmoser, Christina - In: Electronic commerce research 23 (2023) 3, pp. 1485-1514

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A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type

Verma, Deepak; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 154 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10013468632

Mega or macro social media influencers : who endorses brands better?

Tiago, Maria Teresa Borges; Santiago, Joanna Krywalski; … - In: Journal of business research : JBR 157 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014229157

Perceived tourism authenticity on social media : the consistency of ethnic destination endorsers

Dong, Yani; Li, Yan; Hua, Hai-Yan; Li, Wei - In: Tourism management perspectives : TMP 49 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10014554168

Social media entrepreneurship : a study on follower response to social media monetization

Mei, Maggie Qiuzhu; Genet, Corine - In: European management journal 42 (2024) 1, pp. 23-32

Persistent link: https://www.econbiz.de/10015052242

Examining loyalty of social media influencers : the effects of self-disclosure and credibility

Abid Azhar, Kaukab; Che Aniza Che Wel; Ab Hamid, Siti … - In: Pakistan journal of commerce and social sciences 18 (2024) 2, pp. 358-379

self-disclosure is a distinct element of influencer brands and has a positive effect on credibility, emotional attachment … relationship with credibility and emotional attachment while the brand trust was increased due to their credibility. Furthermore … link between influencer credibility and followers' conception of their brand. The findings offer valuable insights into …

Persistent link: https://www.econbiz.de/10014635152

"I think exactly the same" : trust in SMIs and online purchase intention : a moderation mediation analysis using PLS-SEM

Khan, Ariba; Khan, Zebran; Nabi, Mohammed Kamalun - In: Journal of advances in management research : JAMR 21 (2024) 2, pp. 311-330

Persistent link: https://www.econbiz.de/10014632678

Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility

Reijmersdal, Eva A. van; Walet, Marieke; Andrea … - In: Marketing intelligence & planning 42 (2024) 7, pp. 1214-1233

Persistent link: https://www.econbiz.de/10015056975

The creator's dilemma : resolving tensions between authenticity and monetization in social media

Hofstetter, Reto; Gollnhofer, Johanna Franziska - In: International journal of research in marketing : IJRM ; … 41 (2024) 3, pp. 427-435

Persistent link: https://www.econbiz.de/10015057486