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Unwrapping senior consumers' packaging experiences
Sudbury-Riley, Lynn - In: Marketing intelligence & planning 32 (2014) 6, pp. 666-686
Persistent link: https://www.econbiz.de/10010413625
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Understanding younger older consumers' needs in a changing healthcare market : supporting and developing the consumer market for electronic assisted living technologies
Holliday, Nikki; Ward, Gillian; Fielden, Simon - In: International journal of consumer studies 39 (2015) 4, pp. 305-315
Persistent link: https://www.econbiz.de/10011402931
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Other customer age : exploring customer age-difference related CCI
Nicholls, Richard; Mohsen, Marwa Gad - In: The journal of services marketing 29 (2015) 4, pp. 255-267
Persistent link: https://www.econbiz.de/10011406401
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(Mis)representations of older consumers in advertising : stigma and inadequacy in ageing societies
Rosenthal, Benjamin; Cardoso, Flávia; Abdalla, Carla Caires - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 5/6, pp. 569-593
Persistent link: https://www.econbiz.de/10012515284
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Beyond cognitive age : developing a multitheoretical measure of age and its assessment
Mathur, Anil; Fon Sim Ong; Choong, Kwai Fatt; … - In: Journal of marketing analytics : JMA 5 (2017) 1, pp. 31-43
Persistent link: https://www.econbiz.de/10011748237
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It's not how old you are but how you are old : a review on aging and consumer behavior
Zniva, Robert; Weitzl, Wolfgang - In: Management review quarterly : systematic literature … 66 (2016) 4, pp. 267-297
Persistent link: https://www.econbiz.de/10011618227
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Revisiting the age construct : implications for service research
Kuppelwieser, Volker; Klaus, Philipp - In: Journal of service research 24 (2021) 3, pp. 372-389
Persistent link: https://www.econbiz.de/10012592944
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What we do know and don't know about marketing communications on mature consumers
Yannopoulou, Natalia; Manika, Danae; Koblarp Chandrasapth; … - In: European journal of marketing 57 (2023) 8, pp. 1969-1995
Persistent link: https://www.econbiz.de/10014342188
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The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon; Jo, Sang Hyun - In: International journal of consumer studies 48 (2024) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
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Commentary: the role of age in consumer's retrieval and evaluation of consumption experiences
Davis, Cassandra Denise; Drolet, Aimee - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 27-30
Persistent link: https://www.econbiz.de/10013184264