Lim, Xin-Jean; Cheah, Jun-Hwa; Waller, David S.; Ting, Hiram - In: Marketing Intelligence & Planning 38 (2019) 6, pp. 760-776
Purpose: The purpose of this paper is to examine the impact of social commerce (s-commerce) cues (i.e. trust, compatibility, reliability and responsiveness) on repurchase intention in apparel s-commerce along with the mediating effect of customer engagement and the moderating effect of...