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This study uses stochastic Cobb-Douglas production frontier to estimate farm level technical efficiency of rice farms. Average technical efficiency of sampled farms was estimated to be 85 percent with a minimum of 57 percent and a maximum of 96 percent. The results further showed that the visits...
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Purpose: The study aims to investigate the psychological mechanism that motivates consumers to pay more for a preferred brand that reflects their actual or ideal self-concept, by examining the shift in attention between consumer’s present, future, and past moments....
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