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review takes a stakeholder approach, highlighting how value can be co-destroyed by stakeholders both within the dyad of the … suggests that value can only be co-destroyed when the expectations of the beneficiary are higher than the level of service …
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-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but … current practices, second, to learn how to use the novel service, and third, to envision the best ways to use the novel …
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