Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21
-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but … current practices, second, to learn how to use the novel service, and third, to envision the best ways to use the novel …