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The measurement of sport fan exploratory curiosity
Park, Seong Hee; Mahony, Daniel F.; Greenwell, T. … - In: Journal of sport management : the official journal of … 24 (2010) 4, pp. 434-455
Persistent link: https://www.econbiz.de/10008656372
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Examining similarities and differences in consumer motivation for playing and watching soccer
Tokuyama, Sagatomo; Greenwell, T. Christopher - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 3, pp. 148-156
Persistent link: https://www.econbiz.de/10009373482
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Understanding the league sport participation experience utilizing the critical incident technique
Ruihley, Brody J.; Greenwell, T. Christopher - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 1, pp. 32-42
Persistent link: https://www.econbiz.de/10009531612
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The effects of gender and social roles on the marketing of combat sport
Greenwell, T. Christopher; Hancock, Meg; Simmons, Jason M. - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 1, pp. 19-29
Persistent link: https://www.econbiz.de/10010515320
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What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg; Greenwell, T. Christopher - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
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Is violence used to promote Mixed Martial Arts?
Greenwell, T. Christopher; Thorn, Dustin; Simmons, Jason M. - In: International journal of sports marketing & sponsorship 16 (2014/2015) 4, pp. 249-260
Persistent link: https://www.econbiz.de/10011482379
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Spectator support : examining the attributes that differentiate niche from mainstream sport
Greenhalgh, Greg P.; Simmons, Jason M.; Hambrick, Marion E. - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 1, pp. 41-52
Persistent link: https://www.econbiz.de/10009231830
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Analysing motives of minor league hockey fans : the introduction of violence as a spectator motive
Andrew, Damon P. S.; Koo, Gi-yong; Hardin, Rob; … - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 73-89
Persistent link: https://www.econbiz.de/10003816826
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Consumption of niche sports : understanding which product attributes predict consumption across different levels of team identification
Simmons, Jason M.; Greenwell, T. Christopher; Thorn, … - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 239-256
Persistent link: https://www.econbiz.de/10010391200
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Understanding spectator expectations : an analysis of niche sports
Greenwell, T. Christopher; Greenhalgh, Greg; Stover, Nick - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 144-157
Persistent link: https://www.econbiz.de/10010391210