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Understanding the lack of diversity in sport consumer behavior research

Delia, Elizabeth B.; Melton, E. Nicole; Sveinson, Katherine - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 265-276

Persistent link: https://www.econbiz.de/10013255815

Impact of Tweets’ Sentiment Upon Stock Prices of Sport Companies : Can Fans Influence the Share Price of Their Preferred Sport Brand?

Derouiche, Karim - 2020

This article aims to study the link between Twitter announces and stock prices of sport companies. Information extraction based on Natural Language Processing (NLP) allows to assess quickly and in a structured manner data from news, tweets, etc. Sentiment analysis provides an additional feature...

Persistent link: https://www.econbiz.de/10012827952

Stadium giveaway promotions : how many items to give and the impact on ticket sales in live sports

Cisyk, Jeffrey; Courty, Pascal - In: Journal of sport management : the official journal of … 35 (2021) 6, pp. 551-565

Persistent link: https://www.econbiz.de/10012744674

Delay effect of sport media consumption on sport consumers' subjective well-being : moderating role of team identification

Jang, Wonseok; Lee, Joon Sung; Wann, Daniel L. L. - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 4, pp. 305-314

Persistent link: https://www.econbiz.de/10012816110

The path to game-day attendance runs through sports fan rituals

Fazal-e-Hasan, Syed; Neale, Larry; Sekhon, Harjit; … - In: Journal of business research : JBR 137 (2021), pp. 308-318

Persistent link: https://www.econbiz.de/10012665717

Consumers' responses to sponsorship by foreign companies

Meng-Lewis, Yue; Thwaites, Des; Pillai, Kishore … - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1910-1930

Persistent link: https://www.econbiz.de/10010205957

Does local sporting success affect sport participation? : an examination of Danish professional soccer's effect on club membership

Storm, Rasmus K.; Holum, Marthe Liss - In: European Sport management quarterly : ESMQ 21 (2021) 2, pp. 237-256

Persistent link: https://www.econbiz.de/10012497335

Uniting a sport teams' global fan community : prototypical behavior of satellite fans enhances local fans' attitudes and perceptions of groupness

Behrens, Anton; Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 20 (2020) 5, pp. 598-617

Persistent link: https://www.econbiz.de/10012385000

Smart sports fans : factors influencing sport consumption on smartphones

Chan-Olmsted, Sylvia M.; Xiao, Min - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 4, pp. 181-194

Persistent link: https://www.econbiz.de/10012254408

Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues

Jang, Wooyoung; Byon, Kevin K.; Yim, Brian H. - In: European Sport management quarterly : ESMQ 20 (2020) 3, pp. 321-343

Persistent link: https://www.econbiz.de/10012256486