Advertising, promotions, and other marketing communications are commonplace in the contemporary world of sports. Are sports fans irritated and annoyed by this commercial bombardment? This study investigates consumers’ perceptions of commercial messages during televised sporting events. The...

Sport industry is a diverse and rapidly developing and growing industry. Besides its benefits for maintaining and developing health for the individual and the society, sport is an attractive advertising and promotion medium, an entertainment and consumption sectorand a sector where many economic...