Dwyer, Brendan; Hayduk, Ted; Drayer, Joris - In: International Journal of Sports Marketing and Sponsorship 23 (2021) 4, pp. 684-706
Purpose: The purpose of the study was to explore differences in demographic, self-concept and fan behavior factors that predict sports fans who bet and those who do not in legal and illegal gambling jurisdictions in the United States (US). Design/methodology/approach: Seven hundred and...