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growth of Chinese intermediaries. At the aggregate level, trademark-intensive industries witnessed a net growth in employment …We investigate how firms adapt to trademark protection, an extensively used but underexamined form of IP protection, by … exploring a historical precedent: China’s trademark law of 1923 - an unanticipated and disapproved response to end foreign …
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growth of Chinese intermediaries. At the aggregate level, trademark-intensive industries witnessed a net growth in employment …We investigate how firms adapt to trademark protection, an extensively used but underexamined form of IP protection, by … exploring a historical precedent: China's trademark law of 1923—an unanticipated and disapproved response to end foreign …
Persistent link: https://www.econbiz.de/10013177582
are in one word more successful, which might motivate non-trademarking firms to adopt a trademark strategy. But this seems …
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At least two: the reputation of their brand and a reputation for being tough on imitators of this brand. Sustaining a brand requires both investment in its reputation amongst consumers and the defence of the brand against followers that infringe upon it. I study the defence of trade marks...
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