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Wenn Marketing auf die Sinne zielt
Krishna, Aradhna - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 6, pp. 6-9
Persistent link: https://www.econbiz.de/10011300307
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Customer sense : how the 5 senses influence buying behavior
Krishna, Aradhna - 2013 - 1. publ.
Persistent link: https://www.econbiz.de/10009725319
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An integrative review of sensory marketing : engaging the senses to affect perception, judgment and behavior
Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 332-351
Persistent link: https://www.econbiz.de/10009580757
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Sensory imagery for design
Krishna, Aradhna - In: The psychology of design : creating consumer appeal ; …, (pp. 53-59). 2016
Persistent link: https://www.econbiz.de/10011593187
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A commentary on “The senses in anthropological and marketing research: investigating a consumer-brand ritual holistically”
Krishna, Aradhna - In: Journal of business anthropology 4 (2015) 1, pp. 31-35
Persistent link: https://www.econbiz.de/10011485481
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It Should Not Take a Funeral: An Introduction to the Dialogue on the Self‐Control Construct
Krishna, Aradhna - In: Journal of Consumer Psychology 30 (2019) 1, pp. 178-180
Persistent link: https://www.econbiz.de/10012189358
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A review of the cognitive and sensory cues impacting taste perceptions and consumption
Krishna, Aradhna; Elder, Ryan S. - In: Consumer Psychology Review 4 (2020) 1, pp. 121-134
Persistent link: https://www.econbiz.de/10012406402
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Privacy is a Concern : An Introduction to the Dialogue on Privacy
Krishna, Aradhna - In: Journal of Consumer Psychology 30 (2020) 4, pp. 733-735
Persistent link: https://www.econbiz.de/10012407263
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Pick Your Poison : Attribute Trade‐Offs in Unattractive Consideration Sets
Sokolova, Tatiana; Krishna, Aradhna - In: Journal of Consumer Psychology 31 (2020) 2, pp. 319-328
Persistent link: https://www.econbiz.de/10012407279
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Do Firm Cues Impact Product Perceptions? When Small is Natural
Scekic, Ana; Krishna, Aradhna - In: Journal of Consumer Psychology 31 (2021) 2, pp. 350-359
Persistent link: https://www.econbiz.de/10012407287