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Customer brand engagement in emerging businesses : antecedents and consequences

Monfared, Amir Reza Konjkav; Malmiri, Milad Mohebali; … - In: International journal of electronic marketing and … 15 (2024) 5, pp. 580-599

Persistent link: https://www.econbiz.de/10015064024

Personal Branding and Brand Loyalty, Social Network Users Brand Identification : Polish-French Model

Kucharska, Wioleta - 2017

Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their … potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in … understanding how users choose among social networking sites as an act of brand identification. The authors of the paper point to …

Persistent link: https://www.econbiz.de/10012953776

Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty

Kim, Eun-Ho; Yoo, Dongho; Doh, Sun-Jae - In: The journal of brand management : an international journal 28 (2021) 3, pp. 254-271

Persistent link: https://www.econbiz.de/10012550272

CEOs' self-disclosure on Instagram and consumer-brand relationships : the moderating effect of relationship norms

Kim, Taeyeon; Sung, Yongjun - In: International journal of advertising : the review of … 40 (2021) 6, pp. 897-921

Persistent link: https://www.econbiz.de/10012623906

Community members' perception of brand community character : construction and validation of a new scale

Relling, Marleen; Schnittka, Oliver; Ringle, Christian M.; … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 107-120

Persistent link: https://www.econbiz.de/10011616011

Exploring behavioural branding, brand love and brand co-creation

Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: The journal of product & brand management 25 (2016) 6, pp. 516-526

Persistent link: https://www.econbiz.de/10011587801

Investigating the development of brand loyalty in brand communities from a positive psychology perspective

Lin, Chia-Wu; Wang, Kai-Yu; Chang, Shu-Hao; Lin, Jin-An - In: Journal of business research : JBR 99 (2019), pp. 446-455

Persistent link: https://www.econbiz.de/10012023682

On the relationship between consumer-brand identification, brand community, and brand loyalty

Coelho, Pedro Simões; Rita, Paulo; Santos, Zélia Raposo - In: Journal of retailing and consumer services 43 (2018), pp. 101-110

Persistent link: https://www.econbiz.de/10011883168

Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms

Kumar, Jitender; Nayak, Jogendra Kumar - In: Journal of retailing and consumer services 45 (2018), pp. 64-73

Persistent link: https://www.econbiz.de/10011929880

Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry

Khian Sin Ong; Bang, Nguyen; Sharifah Faridah Syed Alwi - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 370-390

Persistent link: https://www.econbiz.de/10011731393