digital brand experiences on social media influence perceptions of brand authenticity, attachment and loyalty for luxury …-based approach of 112 respondents who are luxury brand Instagram followers. The empirical testing and estimation of the proposed … this study showed that digital brand experiences determine the audiences' positive attitudes towards brand authenticity …

design was used to investigate the effect of health endorsements on FMCG brand loyalty, brand trust and brand equity of both … endorsements overall, only brand trust was impacted. However, when distinguishing between product categories, health endorsements … did not impact the brand trust, brand equity or brand loyalty of shopping goods, while having a great influence on those …