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Does the use of organic personal care products persuade sustainable consumption behaviour? : understanding the moderating role of health consciousness

Jhamb, Deepika; Chandel, Aditi; Mittal, Amit; Tandon, … - In: Young consumers : insight and ideas for responsible … 24 (2023) 6, pp. 807-830

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Ethical Positioning Index (EPI): an innovative tool for differential brand positioning

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Determinants of customer satisfaction with the online shopping environment : evidence from India

Gupta, Sahil; Aggarwal, Arun; Mittal, Amit; Chand, … - In: International journal of business and globalisation : IJBG 31 (2022) 3, pp. 328-339

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Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India

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Reinforcing requirements and stimulating the purchase intentions : growing location based mobile targeting techniques

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INNOSERV: generalized scale for perceived service innovation

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Enhancing customer engagement through location-based marketing

Amandeep Singh (ed.); Mittal, Amit (ed.); … - 2023

"Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location,...