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Unlocking advertising, activation and sponsorship in an emerging market

Söderman, Sten; Dolles, Harald - In: Sport, Business and Management: An International Journal 5 (2015) 5, pp. 472-492

strategies of Chinese as well as foreign firms in China. Theories on how sponsorship works cannot assist in explaining outcomes …

Persistent link: https://www.econbiz.de/10015006976

Making sense of business leadership vis-à-vis China’s reform and transition

Ren, Shuang; Zhu, Ying - In: Leadership & Organization Development Journal 36 (2015) 7, pp. 867-884

Purpose – The purpose of this paper is to explore the contemporary paradigm of business leadership vis-à-vis China … business leadership issues influenced by economic reform and within the context of societal transition in China. A qualitative … China, as well as specific patterns associated with different forms of enterprise ownerships, are identified. Research …

Persistent link: https://www.econbiz.de/10014924362

Effects of online advertising on automobile sales

Peng, Jianping; Zhang, Guoying; Zhang, Shaoling; Dai, Xin; … - In: Management Decision 52 (2014) 5, pp. 834-851

collected in two consecutive years in China. The advertising spending data of both formats were collected from a leading … decision making in online advertising allocation strategies. Originality/value – This study provides a better understanding of …

Persistent link: https://www.econbiz.de/10014936148

How do resources and diversification strategy explain the performance consequences of internationalization?

Chen, Yan; Jiang, Yiwei; Wang, Chengqi; Chung Hsu, Wen - In: Management Decision 52 (2014) 5, pp. 897-915

Purpose – The purpose of this paper is to examine how firm resources and diversification strategy explain the performance consequences of internationalization of emerging market enterprises. Design/methodology/approach – The paper conducts a regression analysis by using a novel panel data...

Persistent link: https://www.econbiz.de/10014936156

The value of institutional shareholders

Zhou, Jing; Lan, Wei; Tang, Yingkai - In: Management Decision 54 (2016) 1, pp. 44-65

’s types in host country. In addition, given a broadly similar pattern of legal evolution between China and many other emerging … countries since the 1990s (Peng and Heath, 1996), China’s experience may also provide valuable lessons and insights for firms …

Persistent link: https://www.econbiz.de/10014936168

Why do employees have counterproductive work behavior? The role of founder’s Machiavellianism and the corporate culture in China

Zheng, Wenzhi; Wu, Yen-Chun Jim; Chen, XiaoChen; Lin, … - In: Management Decision 55 (2017) 3, pp. 563-578

behaviours. Findings The results indicated that the implications of the MCC of family businesses in China include the following … studies are required. Practical implications Numerous family business owners in China exhibit a high level of Machiavellian …

Persistent link: https://www.econbiz.de/10014936190

Subnational institutions and open innovation: evidence from China

Sun, Fei; Hong, Junjie; Ma, Xiuying; Wang, Chengqi - In: Management Decision 55 (2017) 9, pp. 1942-1955

Purpose The purpose of this paper is to examine how subnational institutions within a country explain the performance consequences of open innovation (OI) in emerging market enterprises (EMEs). Design/methodology/approach The paper conducts a regression analysis by using a novel panel data set...

Persistent link: https://www.econbiz.de/10014936339

Dancing with the stars: what do foreign firms get from high-status local partners?

Yu, Yang; Sharma, Revti Raman - In: Management Decision 54 (2016) 6, pp. 1294-1319

sample of 96 foreign firms operating in China. Findings – The study provides evidence that high-status local exchange … China, a society characterized by strong hierarchies. Originality/value – The study serves as a preliminary attempt to …

Persistent link: https://www.econbiz.de/10014936462

How crowdsourcing risks affect performance: an exploratory model

Liu, Shan; Xia, Fan; Zhang, Jinlong; Wang, Lin - In: Management Decision 54 (2016) 9, pp. 2235-2255

crowdsourcing participants in China, two dimensions (i.e. social system and technical system risks) and five sub-dimensions (i …

Persistent link: https://www.econbiz.de/10014936464

Personal networks as a precursor to a green future: a study of “green” consumer socialization among young millennials from India and China

Muralidharan, Sidharth; Xue, Fei - In: Young Consumers 17 (2016) 3, pp. 226-242

nations: India and China. Design/methodology/approach Using online panels (Amazon M-Turk and sojump.com), online surveys were … administered to an online sample of millennials aged 18-24 years from India ( n = 253) and China ( n = 255). Findings Hierarchical …. Practical implications Considering the importance given to peers (India) and family (China), green marketers have to use …

Persistent link: https://www.econbiz.de/10015044478