. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This …

organization innovation is a key factor. No wonder, many companies who have remained at the top always encouraged innovation. The … improve their standing.The word innovation almost always conjures up an image of a scientist in a laboratory, working to …, Kim and Srivastava (1998) also cite the restrictive definition of ‘Innovation' in marketing literature to mean largely …

Business model innovation is a key success factor for IT companies competing in technologically uncertain environments … capture value for the company, the strategic factors of business model innovation for IoT solutions have remained under …-researched so far. The paper addresses this knowledge gap by exploring the strategic factors of business model innovation and its …

orientation in enhancing marketing performance through inserting the techno-resonance innovation capability and product …-resonance innovation capability in two folds. Firstly, a techno-resonance innovation capability is proved as a mediator of marketing … orientation in enhancing marketing performance. Secondly, the techno-resonance innovation capability, which holds the potential …

orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer … value innovation for attracting customers and as a stepping-stone for enhancing marketing performance. Data were collected …

Innovation is an increasingly relevant concept for the success of any organization, but it also represents a set of … internal and external considerations, barriers and challenges to overcome. Along the concept of innovation, new paradigms … emerge such as open innovation and co-creation that are simultaneously innovation modifiers and intensifiers in organizations …

technological orientation) as antecedents to radical innovation in an application to the pharmaceutical industry. Numerous … orientations and (1) firm's ability to innovate and (2) innovation success, one research question didn't receive much attention … the most eminent limitation of innovation measurement across industries, which is retrospective and self biased report …