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influence of consumer's education, income and occupation on brand preferences for consumer durables in rural markets. A self …-designed questionnaire with 14 statements related to the brand/product features, to be ranked on one to seven scale, was administered face to … of SPSS-19. The findings indicate that ‘income level' of the consumers emerge as the vital determinant of brand …
Persistent link: https://www.econbiz.de/10013017671
customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand … experience, as measured through sensory, emotional, behavioural, and intellectual brand experience, on customer satisfaction and … responses were collected. The participants were asked to evaluate their satisfaction and eWOM based on 6 items and their brand …
Persistent link: https://www.econbiz.de/10012502455
The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand … relationships among brand experience, brand authenticity, and brand equity and customer satisfaction. Especially, it is a valuable … contribution to branding subject that brand experience positively affects the authenticity of the global brand. Drawing from the …
Persistent link: https://www.econbiz.de/10014433696
sector faces some problems. They are not able to compete with foreign brands, and not paying more attention to brand loyalty …. Brand loyalty is still a researchable area. Brand loyalty has become a vital strategy and has greatly contributed to brands … success. Brand loyalty is affected by many variables. This study aims at identifying the impact of brand awareness, image and …
Persistent link: https://www.econbiz.de/10012926838
Many studies discuss the proliferation of brand extensions (eg. Romeo, 1991; Han, 1998; Milberg, Whan Park and McCarthy … incidence of brand extensions in three geographic consumer goods markets: US and UK and Australia. The study conducts a detailed … available in the online stores, appear in just a single product category. Of the remaining 25% of brands classified as brand …
Persistent link: https://www.econbiz.de/10012842233
The branding progression is moulded in several phases, from identifying the brand and continuing to its evangelism. The … paper investigates the complex relationship between how brand identification leads to brand love, which eventually creates … brand loyalty, and all of them together lead to brand evangelism. Furthermore, the mediator roles of brand love and loyalty …
Persistent link: https://www.econbiz.de/10014439350
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design was used to investigate the effect of health endorsements on FMCG brand loyalty, brand trust and brand equity of both … endorsements overall, only brand trust was impacted. However, when distinguishing between product categories, health endorsements … did not impact the brand trust, brand equity or brand loyalty of shopping goods, while having a great influence on those …
Persistent link: https://www.econbiz.de/10012589393
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