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The use of technology in direct-selling marketing channels : digital avenues for dynamic growth

Harrison, Dana E.; Hair, Joseph F. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 39-50

Persistent link: https://www.econbiz.de/10011749083

Decentralized governance of digital platforms

Chen, Yan; Pereira, Igor; Patel, Pankaj - In: Journal of management 47 (2021) 5, pp. 1305-1337

Persistent link: https://www.econbiz.de/10012522598

Design of digital environments to enhance handicraft co-learning experiences

Supaporn Chai-Arayalert; Ketsaraporn Suttapong; Surin … - In: Cogent business & management 10 (2023) 3, pp. 1-14

This research aimed to develop a digital platform that efficiently utilizes co-learning experiences between consumers and producers and to foster the preservation of local handicrafts in a manner that is both sustainable and economically feasible. This platform combines the co-design method with...

Persistent link: https://www.econbiz.de/10014505229

TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform

Lambrecht, Anja; Tucker, Catherine; Zhang, Xu - In: Journal of marketing research 61 (2024) 2, pp. 248-270

Persistent link: https://www.econbiz.de/10014584195

Digital platform for social innovation : Insights from volunteering

Caridà, Angela; Colurcio, Maria; Melia, Monia - In: Creativity and innovation management 31 (2022) 4, pp. 755-771

Persistent link: https://www.econbiz.de/10013473248

Digitalising the systematic literature review process : the MySLR platform

Ammirato, Salvatore; Felicetti, Alberto M.; Rogano, Daniele - In: Knowledge management research & practice : KMRP ; an … 21 (2023) 4, pp. 777-794

Persistent link: https://www.econbiz.de/10014330913

Platform enhancers : collaborating in the early stages of transactional platform development

Trabucchi, Daniel; Falcone, Clarissa; Gastaldi, Luca; … - In: Journal of engineering and technology management : JET-M 70 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014446269

Coordination in a digital platform organization

Leong, Carmen; Lin, Silvia; Tan, Felix Ter Chian; Yu, Jie - In: Information systems research : ISR 35 (2024) 1, pp. 363-393

Persistent link: https://www.econbiz.de/10014530465

Facebook: the future of networking with customers

Poynter, Ray - In: International journal of market research : JMRS ; the … 50 (2008) 1, pp. 11-12

Persistent link: https://www.econbiz.de/10003714053

Toward a framework for assessing covert marketing practices

Milne, George R.; Bahl, Shalini; Rohm, Andrew - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 57-62

Persistent link: https://www.econbiz.de/10003717432